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23 comments

kleenex's picture
kleenex
25708 pencils

3 full minutes of WHY!??!?!?!!?!?!

Baelin's picture
Baelin
277 pencils

3 minutes of absolute pointlessness.

jh6969's picture
jh6969
37 pencils

Weak product placement. The ad is very obscure.

dearturki's picture
dearturki
311 pencils

No comments, i just wasted 3 mins of my life!!!

thedesignaddict's picture
thedesignaddict
5331 pencils

Was the fire symbolic of the client's money being burned?

andylefty's picture
andylefty
4533 pencils

Hahaha did no one else laugh at the end?

BJØRG

sambuca's picture
sambuca
1066 pencils

Facepalm

henito's picture
henito
557 pencils

seen worse. but not much!

Seriously Crazy's picture
Seriously Crazy
638 pencils

What?!?!?!
Where was the product..n if the burning female was wearing it, y did the other one juz run away without even taking it...

Tejónidas's picture
Tejónidas
244 pencils

Mr. Plow commercial, same agency?

digitalout's picture
digitalout
6 pencils

What a pile of s**t that's 3 minutes of my life I'll never get back. I know that there is a lot of depression in Scandinavia this time of the year but this just tops it. I hope this is a visual suicide note from the director explaining what he's going to do to himself after making this ad.

leoparylee's picture
leoparylee
114 pencils

過久的犧牲會使心腸化為鐵石

berczelly's picture
berczelly
28 pencils

Two things are sure. 1) I willn't forget this ad for at last 2 minutes. 2) I'll try to avoid this Co. as long as I live :)

stickynotes's picture
stickynotes
1058 pencils

disturbing. I guess they were all after the shock effect and hoped for some PR from it, no matter if it is good or bad PR.

but who would watch it and where? is it meant to go viral? how can i find this on the internet if i wasn't looking for it? it doesn't look like a music video, nor like a funny comedy. it's a short film that doesn't make sence and upsets 90% of the viewers. there's no twist no nothing. bad as a commercial and not even good as a short film.

qbenstein's picture
qbenstein
2 pencils

the key is in the title. the idea they're trying to pitch is that BYORG jewellery is so different from other types, that it's considered a heresy to even own some, let alone wear it. so, the girl accepts to let herself be burned on the stake, instead of renouncing her jewellery. it's certainly not for anyone, but i think the idea is great for the public they're trying to target.

stickynotes's picture
stickynotes
1058 pencils

did you work on this production? it sounds like you gained some insights everyone else is missing..

certaintly's picture
certaintly
4060 pencils

oh, i thought it was the other way around. i thought she was being burned for committing heresy, the heresy being that she wore jewelry so ugly it was a fashion crime. and that BYORG stood against bad fashion so much so that it burned whoever displayed it.

robinstam's picture
robinstam
213 pencils

I want to sue Bjørg for stealing 3 minutes of my life ;-).

iak's picture
iak
7 pencils

visually beautiful, it has a lot of sensational qualities but pointless in any framing you could try to put it in. Too unclear, too unmotivated, too personal for an advertisement. It could barely be a good artwork at a gallery, simply because it is again too unmotivated. If it was all about sensations, why wouldn't you then go full force with it, but instead mingle back and forth with the narrative.. Narrative kills this work.

tuukka's picture
tuukka
50 pencils

And now it's viral and all over the internet :)

Seriously Crazy's picture
Seriously Crazy
638 pencils

21000 views on youtube..u call that being all over the place?

Rayn's picture
Rayn
14 pencils

Their walk to the pole should've been shorter, and the blonde girl should've walked away then stop, turn back and pretend she's gonna save her but then take the necklace and leave lol. Who's going to burn their own product is it that bad? Even a highschool kid could come up with a better commercial than this. And always those stupid skinny models, is this just about materialism?

cwriter79's picture
cwriter79
482 pencils

This was f*cking horrible!

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