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BIVV / IBSR (Belgian Institute for Road Safety): Heaven

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Your rating: None Average: 7.1 (61 votes)

Heaven is great for old people

Advertising Agency: Saatchi & Saatchi Brussels
Creative Director: Jan Teulingkx
Art Director: Alison Anselot
Copywriter: Guillaume Gallant
TV Producer: Marie Van Den Berg
Director: Pavel Dundas
Producer: Bert Brulez
Production Manager: Chou-Jung Kuo
DOP: Rik Zang
Postproduction: ComPost
Editor: Patrice Gautot
Music: Fritz Sundermann
Aired: December 2009

21 Comments

daniel ieraci's picture 335 pencils

It's a very different angle, I'll give you that...

sirvan's picture 30000 pencils

Agree. A really unique direction. I think there's better creative for it, though?

+++

"I love some things, and don't love some other things."

daniel ieraci's picture 335 pencils

Yeah, executionally feels a bit off, but the insight is fantastic.

paumarques's picture 1324 pencils
8

"heaven is great for old people"
GENIAL!

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

silvi's picture 4174 pencils

I ABSOLUTLY LOVE THIS FILM!
VERY GOOD SHOTS AND DIFFERENT IDEA.

satrianee's picture 3782 pencils
7

different.. that's i have to admitt... if the target is the young population (who makes the saddest mistakes) it works i believe.. but i didn't like it.

(guess what... in muslim belief people are all 33 years old in heaven :)

Marlus Lau's picture 1764 pencils

33? That's interesting, even younglings?

Marlus Lau's picture 1764 pencils

Cool idea, I'd never say it's for traffic safety. Very good.

diogorspd's picture 54 pencils
7

Different aproach and good insight. Works with the target I think, but nothing beyond that.

Voice123.com - Voices for Commercials's picture 3 pencils
9

Great insight, clever way to send the message, specially with its target.

Jaap Grolleman's picture 6401 pencils

Impressive approach. Leave the dying to the old!!

royschellekens's picture 396 pencils

Really nice message! But i think it deserved a better execution...

http://twitter.com/royschellekens

Hate advertising? Make better ads.

CurryJ's picture 959 pencils

Love the approach....perhaps Sirvan is right though. It could have been pushed further?

================================================
I think; therefore I am

quokkies's picture 153 pencils
8

It's fantastic,and impactfull, I think. Love it

chris myles's picture 435 pencils

The ad is good and its execution as well.

Spoonfeederxxx's picture 643 pencils

Unique and original, fresh...

Beats more blood and guts commercials...

Roshan Quintus's picture 623 pencils

like like like

bite me

pankajadsoftheworld's picture 424 pencils

awsome twist

agwbl's picture 225 pencils
7

nice angle = creepy ass nightclub

foxbc's picture 29 pencils

Pure genius. Great production!

rakel's picture 244 pencils

great

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