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BIVV / IBSR (Belgian Institute for Road Safety): Heaven

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Your rating: None Average: 7.1 (61 votes)

Heaven is great for old people

Advertising Agency: Saatchi & Saatchi Brussels
Creative Director: Jan Teulingkx
Art Director: Alison Anselot
Copywriter: Guillaume Gallant
TV Producer: Marie Van Den Berg
Director: Pavel Dundas
Producer: Bert Brulez
Production Manager: Chou-Jung Kuo
DOP: Rik Zang
Postproduction: ComPost
Editor: Patrice Gautot
Music: Fritz Sundermann
Aired: December 2009

21 Comments

daniel ieraci's picture 335 pencils
daniel ieraci | Thu, 2010-01-14 09:46

It's a very different angle, I'll give you that...

sirvan's picture 30000 pencils
sirvan | Thu, 2010-01-14 10:48

Agree. A really unique direction. I think there's better creative for it, though?

+++

"I love some things, and don't love some other things."

daniel ieraci's picture 335 pencils
daniel ieraci | Thu, 2010-01-14 12:20

Yeah, executionally feels a bit off, but the insight is fantastic.

paumarques's picture 1324 pencils
paumarques | Thu, 2010-01-14 11:02
8

"heaven is great for old people"
GENIAL!

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

silvi's picture 4174 pencils
silvi | Thu, 2010-01-14 11:51

I ABSOLUTLY LOVE THIS FILM!
VERY GOOD SHOTS AND DIFFERENT IDEA.

satrianee's picture 3782 pencils
satrianee | Thu, 2010-01-14 14:18
7

different.. that's i have to admitt... if the target is the young population (who makes the saddest mistakes) it works i believe.. but i didn't like it.

(guess what... in muslim belief people are all 33 years old in heaven :)

Marlus Lau's picture 1764 pencils
Marlus Lau | Thu, 2010-01-14 14:20

33? That's interesting, even younglings?

Marlus Lau's picture 1764 pencils
Marlus Lau | Thu, 2010-01-14 14:18

Cool idea, I'd never say it's for traffic safety. Very good.

diogorspd's picture 54 pencils
diogorspd | Thu, 2010-01-14 15:06
7

Different aproach and good insight. Works with the target I think, but nothing beyond that.

Voice123.com - Voices for Commercials's picture 3 pencils
Voice123.com - Voices for Commercials | Thu, 2010-01-14 15:54
9

Great insight, clever way to send the message, specially with its target.

www.voice123.com

Jaap Grolleman's picture 6401 pencils
Jaap Grolleman | Thu, 2010-01-14 16:44

Impressive approach. Leave the dying to the old!!

http://jackmancer.com/
http://twitter.com/jackmancer/

royschellekens's picture 396 pencils
royschellekens | Thu, 2010-01-14 17:17

Really nice message! But i think it deserved a better execution...

http://twitter.com/royschellekens

Hate advertising? Make better ads.

CurryJ's picture 959 pencils
CurryJ | Thu, 2010-01-14 21:23

Love the approach....perhaps Sirvan is right though. It could have been pushed further?

================================================
I think; therefore I am

quokkies's picture 153 pencils
quokkies | Thu, 2010-01-14 22:32
8

It's fantastic,and impactfull, I think. Love it

chris myles's picture 435 pencils
chris myles | Fri, 2010-01-15 00:37

The ad is good and its execution as well.

Spoonfeederxxx's picture 643 pencils
Spoonfeederxxx | Fri, 2010-01-15 01:44

Unique and original, fresh...

Beats more blood and guts commercials...

Roshan Quintus's picture 623 pencils
Roshan Quintus | Fri, 2010-01-15 04:10

like like like

bite me

pankajadsoftheworld's picture 424 pencils
pankajadsoftheworld | Fri, 2010-01-15 05:41

awsome twist

agwbl's picture 225 pencils
agwbl | Fri, 2010-01-15 12:28
7

nice angle = creepy ass nightclub

foxbc's picture 29 pencils
foxbc | Fri, 2010-01-15 14:56

Pure genius. Great production!

rakel's picture 244 pencils
rakel | Wed, 2010-01-20 22:51

great

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