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BIVV / IBSR (Belgian Institute for Road Safety): Heaven

Heaven is great for old people

Advertising Agency: Saatchi & Saatchi Brussels
Creative Director: Jan Teulingkx
Art Director: Alison Anselot
Copywriter: Guillaume Gallant
TV Producer: Marie Van Den Berg
Director: Pavel Dundas
Producer: Bert Brulez
Production Manager: Chou-Jung Kuo
DOP: Rik Zang
Postproduction: ComPost
Editor: Patrice Gautot
Music: Fritz Sundermann
Aired: December 2009

21 comments

daniel ieraci's picture
daniel ieraci
333 pencils

It's a very different angle, I'll give you that...

sirvan's picture
sirvan
29860 pencils

Agree. A really unique direction. I think there's better creative for it, though?

+++

"I love some things, and don't love some other things."

daniel ieraci's picture
daniel ieraci
333 pencils

Yeah, executionally feels a bit off, but the insight is fantastic.

paumarques's picture
paumarques
1312 pencils

"heaven is great for old people"
GENIAL!

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

silvi's picture
silvi
4172 pencils

I ABSOLUTLY LOVE THIS FILM!
VERY GOOD SHOTS AND DIFFERENT IDEA.

satrianee's picture
satrianee
3748 pencils

different.. that's i have to admitt... if the target is the young population (who makes the saddest mistakes) it works i believe.. but i didn't like it.

(guess what... in muslim belief people are all 33 years old in heaven :)

Marlus Lau's picture
Marlus Lau
1808 pencils

33? That's interesting, even younglings?

Marlus Lau's picture
Marlus Lau
1808 pencils

Cool idea, I'd never say it's for traffic safety. Very good.

diogorspd's picture
diogorspd
52 pencils

Different aproach and good insight. Works with the target I think, but nothing beyond that.

Voice123.com - Voices for Commercials's picture
Voice123.com - ...
3 pencils

Great insight, clever way to send the message, specially with its target.

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Impressive approach. Leave the dying to the old!!

royschellekens's picture
royschellekens
390 pencils

Really nice message! But i think it deserved a better execution...

http://twitter.com/royschellekens

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CurryJ's picture
CurryJ
955 pencils

Love the approach....perhaps Sirvan is right though. It could have been pushed further?

================================================
I think; therefore I am

quokkies's picture
quokkies
253 pencils

It's fantastic,and impactfull, I think. Love it

chris myles's picture
chris myles
429 pencils

The ad is good and its execution as well.

Spoonfeederxxx's picture
Spoonfeederxxx
641 pencils

Unique and original, fresh...

Beats more blood and guts commercials...

Roshan Quintus's picture
Roshan Quintus
667 pencils

like like like

bite me

pankajadsoftheworld's picture
pankajadsoftheworld
433 pencils

awsome twist

agwbl's picture
agwbl
304 pencils

nice angle = creepy ass nightclub

foxbc's picture
foxbc
29 pencils

Pure genius. Great production!

rakel's picture
rakel
250 pencils

great

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