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Big Sisters: Marriage

This campaign was designed to encourage women to volunteer for Big Sisters, an organization that pairs young girls with women who can offer them advice and guidance. There’s a misperception by many women that being a Big Sister requires a large time commitment, and this is often cited as the reason women choose not to volunteer. To demonstrate how little time it takes to make a difference in a girl’s life DDB Canada created the shortest messages possible in any given media: seven second TV ads, five second radio ads, Tweets and small space print ads. The ads are just long enough to feature a Big Sister giving a young girl advice, reinforcing the fact that being a big sister may take less time than you think.

Advertising Agency: DDB, Vancouver, Canada
Creative Directors: Dean Lee, Cosmo Campbell
Associate Creative Director: Daryl Gardiner
Copywriters: Amina Halim, Daryl Gardiner
Art Directors: Daryl Gardiner, Lisa Chen-Wing
Agency Producer: Sue Bell
Account Manager: Lisa Chen-Wing
Production Company: Family Style Productions
Director: Jon & Torey
Director of Photography: Mick Reynolds
Line Producer: Liz Dussault, Dennis Beier
Post-Production Company: JMB Post
Editor: Daniel Pruger
Online Editor: Randy Egan
Colourist: Randy Egan
Audio House: Griffiths, Gibson & Ramsay
Audio House Producers: Peter Clarke
Audio House Engineer: James Spooner
Casting Agency: Steve Mann, Mann Casting
Talent: Dale Boyer, Emily Riggs

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2 comments

Stendzenieks's picture
Stendzenieks
41 pencils

Love.

OctopusInk's picture
OctopusInk
19 pencils

These are great.

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