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Big Sisters: Face tat

This campaign was designed to encourage women to volunteer for Big Sisters, an organization that pairs young girls with women who can offer them advice and guidance. There’s a misperception by many women that being a Big Sister requires a large time commitment, and this is often cited as the reason women choose not to volunteer. To demonstrate how little time it takes to make a difference in a girl’s life DDB Canada created the shortest messages possible in any given media: seven second TV ads, five second radio ads, Tweets and small space print ads. The ads are just long enough to feature a Big Sister giving a young girl advice, reinforcing the fact that being a big sister may take less time than you think.

Advertising Agency: DDB, Vancouver, Canada
Creative Directors: Dean Lee, Cosmo Campbell
Associate Creative Director: Daryl Gardiner
Copywriters: Amina Halim, Daryl Gardiner
Art Directors: Daryl Gardiner, Lisa Chen-Wing
Agency Producer: Sue Bell
Account Manager: Lisa Chen-Wing
Production Company: Family Style Productions
Director: Jon & Torey
Director of Photography: Mick Reynolds
Line Producer: Liz Dussault, Dennis Beier
Post-Production Company: JMB Post
Editor: Daniel Pruger
Online Editor: Randy Egan
Colourist: Randy Egan
Audio House: Griffiths, Gibson & Ramsay
Audio House Producers: Peter Clarke
Audio House Engineer: James Spooner
Casting Agency: Steve Mann, Mann Casting
Talent: Dale Boyer, Emily Riggs

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4 comments

OctopusInk's picture
OctopusInk
19 pencils

ha! nice.

kleenex's picture
kleenex
29411 pencils

yeah!!! Super short works for me.

Temple's picture
Temple
10249 pencils

Good one.

Gosia Nierodzinska's picture
Gosia Nierodzinska
38 pencils

like

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