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Soft Drink

Agency: 
Published/Aired: 
April 2010
Description: 
Advertising Agency: BorghiErh/Lowe, Sao Paulo, Brazil
Creative Directors: José Henrique Borghi, Erh Ray, Fernando Nobre
Art Director: Daniel Massih
Copywriter: Danilo Scatigno
Production Co & City: Delicatessen Filmes
Production Director: Rodrigo Ferrari
Music & Music Publisher: MCR Records / Diego Raso, Oswaldo Sperandio
Producer: Equipe Delicatessen Filmes

Comments (21)

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Highest Rated

Guest's picture
Guest

Hope you don't work in advertising. Oh wait! You do.

ideamani's picture
ideamani
Activity Score 182

explain.....

The sudden cessation of stupidity- Advertising.

Guest's picture
Guest

There is nothing to explain.

Guest's picture
Guest

Hope you don't work in advertising. Oh wait! You do.

Guest's picture
Guest

I find it tremendously clever! good idea!

Guest's picture
Guest

tremendously clever!

Dzsoi's picture
Dzsoi
Activity Score 8135

Very good, clever campaign. Should not air too often on TV though ;)

N17's picture
N17
Activity Score 475

the one with the model was the funnies.

Guest's picture
Guest

Great Ad!!

Guest's picture
Guest

i dont get it? please help me? what does the PEN have to say in this ad?

Guest's picture
Guest

the idea is to say that there are things that you will see only one time in life so you will need the pen to take note about it, thats it. clever idea.

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Clever!

CUTIEPIE's picture
CUTIEPIE
Activity Score 347

hahahaha, cool!!! very good!

Galo's picture
Galo
Activity Score 446

Outstanding! Incredibily awesome! Congrats!

Guest's picture
Guest

i dont get it. please explain? what the hell should say this ad? and why Coke vs Pen?

Guest's picture
Guest

If they gave they gave you the formula for Coke only once, what would you want to have on your hand?

Guest's picture
Guest

Well, The first thing the film says is that this commercial will only be shown once(on tv), so, don't you think it would be great to have a pen to copy the secret of coke? Would you like to sell coke? I would if I could..I think would be a good business...

Guest's picture
Guest

Even when you 'd have a pen you could never get the receipe, cause it goes way too fast. Missing 1 ingredient makes you fail. That's why I prefer the commercial with the girl's contacts. You can concentrate on 1 thing, her phone number, email... and then write it down as soon as possible.

Temple's picture
Temple
Activity Score 11337

Hey, Lowe Sao Paolo, stop logging on as guests, this is embarassing even for Brazilians.

R U serious's picture
R U serious
Activity Score 416

This is CRAZY GENIUS... but it's only THAT strong if shown once.

Say my name, say my name...

Appolonia's picture
Appolonia
Activity Score 298

yeah i think its amazing but the point of weakness might be is that it would be better if only shown once like some people here said!

TommyO's picture
TommyO
Activity Score 1866

Great ad.

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