BIC: Soft Drink

Advertising Agency: BorghiErh/Lowe, Sao Paulo, Brazil
Creative Directors: José Henrique Borghi, Erh Ray, Fernando Nobre
Art Director: Daniel Massih
Copywriter: Danilo Scatigno
Production Co & City: Delicatessen Filmes
Production Director: Rodrigo Ferrari
Music & Music Publisher: MCR Records / Diego Raso, Oswaldo Sperandio
Producer: Equipe Delicatessen Filmes
Aired: April 2010

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ideamani's picture
182 pencils


The sudden cessation of stupidity- Advertising.

Guest's picture

There is nothing to explain.

Guest's picture

Hope you don't work in advertising. Oh wait! You do.

Guest's picture

I find it tremendously clever! good idea!

Guest's picture

tremendously clever!

Dzsoi's picture
5114 pencils

Very good, clever campaign. Should not air too often on TV though ;)

N17's picture
381 pencils

the one with the model was the funnies.

Guest's picture

Great Ad!!

Guest's picture

i dont get it? please help me? what does the PEN have to say in this ad?

Guest's picture

the idea is to say that there are things that you will see only one time in life so you will need the pen to take note about it, thats it. clever idea.

Marlus Lau's picture
Marlus Lau
1790 pencils


CUTIEPIE's picture
347 pencils

hahahaha, cool!!! very good!

Galo's picture
441 pencils

Outstanding! Incredibily awesome! Congrats!

Guest's picture

i dont get it. please explain? what the hell should say this ad? and why Coke vs Pen?

Guest's picture

If they gave they gave you the formula for Coke only once, what would you want to have on your hand?

Guest's picture

Well, The first thing the film says is that this commercial will only be shown once(on tv), so, don't you think it would be great to have a pen to copy the secret of coke? Would you like to sell coke? I would if I could..I think would be a good business...

Guest's picture

Even when you 'd have a pen you could never get the receipe, cause it goes way too fast. Missing 1 ingredient makes you fail. That's why I prefer the commercial with the girl's contacts. You can concentrate on 1 thing, her phone number, email... and then write it down as soon as possible.

Temple's picture
9613 pencils

Hey, Lowe Sao Paolo, stop logging on as guests, this is embarassing even for Brazilians.

R U serious's picture
R U serious
405 pencils

This is CRAZY GENIUS... but it's only THAT strong if shown once.

Say my name, say my name...

Appolonia's picture
298 pencils

yeah i think its amazing but the point of weakness might be is that it would be better if only shown once like some people here said!

TommyO's picture
1866 pencils

Great ad.

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