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BIC: Soft Drink

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Your rating: None Average: 7.5 (34 votes)

Advertising Agency: BorghiErh/Lowe, Sao Paulo, Brazil
Creative Directors: José Henrique Borghi, Erh Ray, Fernando Nobre
Art Director: Daniel Massih
Copywriter: Danilo Scatigno
Production Co & City: Delicatessen Filmes
Production Director: Rodrigo Ferrari
Music & Music Publisher: MCR Records / Diego Raso, Oswaldo Sperandio
Producer: Equipe Delicatessen Filmes
Aired: April 2010

21 Comments

ideamani's picture 182 pencils
ideamani | Tue, 2010-06-22 04:28

explain.....

The sudden cessation of stupidity- Advertising.

Guest's picture
Guest | Tue, 2010-06-22 04:40

There is nothing to explain.

Guest's picture
Guest | Wed, 2010-08-04 04:28

Hope you don't work in advertising. Oh wait! You do.

Guest's picture
Guest | Tue, 2010-06-22 04:38
8

I find it tremendously clever! good idea!

Guest's picture
Guest | Tue, 2010-06-22 04:41
9

tremendously clever!

Dzsoi's picture 4985 pencils
Dzsoi | Tue, 2010-06-22 05:27

Very good, clever campaign. Should not air too often on TV though ;)

superudi's picture 108 pencils
superudi | Tue, 2010-06-22 06:10

the one with the model was the funnies.

Guest's picture
Guest | Tue, 2010-06-22 06:46
9

Great Ad!!

Guest's picture
Guest | Tue, 2010-06-22 06:58

i dont get it? please help me? what does the PEN have to say in this ad?

Guest's picture
Guest | Wed, 2010-06-23 18:50

the idea is to say that there are things that you will see only one time in life so you will need the pen to take note about it, thats it. clever idea.

Marlus Lau's picture 1764 pencils
Marlus Lau | Tue, 2010-06-22 08:30

Clever!

CUTIEPIE's picture 353 pencils
CUTIEPIE | Tue, 2010-06-22 08:59

hahahaha, cool!!! very good!

Galo's picture 445 pencils
Galo | Tue, 2010-06-22 10:05

Outstanding! Incredibily awesome! Congrats!

Guest's picture
Guest | Tue, 2010-06-22 10:14

i dont get it. please explain? what the hell should say this ad? and why Coke vs Pen?

Guest's picture
Guest | Tue, 2010-06-22 12:05

If they gave they gave you the formula for Coke only once, what would you want to have on your hand?

Guest's picture
Guest | Sat, 2010-07-03 17:11

Well, The first thing the film says is that this commercial will only be shown once(on tv), so, don't you think it would be great to have a pen to copy the secret of coke? Would you like to sell coke? I would if I could..I think would be a good business...

Guest's picture
Guest | Tue, 2010-06-22 14:16

Even when you 'd have a pen you could never get the receipe, cause it goes way too fast. Missing 1 ingredient makes you fail. That's why I prefer the commercial with the girl's contacts. You can concentrate on 1 thing, her phone number, email... and then write it down as soon as possible.

Temple's picture 7782 pencils
Temple | Tue, 2010-06-22 15:53

Hey, Lowe Sao Paolo, stop logging on as guests, this is embarassing even for Brazilians.

R U serious's picture 380 pencils
R U serious | Tue, 2010-06-22 16:15

This is CRAZY GENIUS... but it's only THAT strong if shown once.

Say my name, say my name...

Appolonia's picture 298 pencils
Appolonia | Wed, 2010-06-23 04:06
9

yeah i think its amazing but the point of weakness might be is that it would be better if only shown once like some people here said!

TommyO's picture 1878 pencils
TommyO | Tue, 2010-08-03 16:18

Great ad.

That's me!
http://blog.tapuz.co.il/wranger

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