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Girl

Agency: 
Published/Aired: 
April 2010
Description: 
Advertising Agency: BorghiErh/Lowe, Sao Paulo, Brazil
Creative Directors: José Henrique Borghi, Erh Ray, Fernando Nobre
Art Director: Daniel Massih
Copywriter: Danilo Scatigno
Production Co & City: Delicatessen Filmes
Production Director: Rodrigo Ferrari
Music & Music Publisher: MCR Records / Diego Raso, Oswaldo Sperandio
Producer: Equipe Delicatessen Filmes

Comments (35)

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Highest Rated

velle's picture
velle
Activity Score 1550

funny, provocative ending :D

N17's picture
N17
Activity Score 475

hahaha
this is good, mate's.
the idea is very simple, and it works.

ideamani's picture
ideamani
Activity Score 182

somebody...PLSssss explain...

The sudden cessation of stupidity- Advertising.

admandan's picture
admandan
Activity Score 4

Dude, I fail to understand how you don't get this concept.

tamer samy's picture
tamer samy
Activity Score 681

once again..
sex don't sell no more !!

Dzsoi's picture
Dzsoi
Activity Score 8440

Sex may not sell to you... are you underage or overage?
This is creative & funny. Can't wait to see those 'how does this ad differentiate bic pens from the competition?' textbook comments.

bad astronaut's picture
bad astronaut
Activity Score 544

yes it does, and it always will....unless you live with a bunch of bible thumpers or islamic extremists.

Adaddicted's picture
Adaddicted
Activity Score 3435

mmmmmm... BIC!!

withalltherespects

atb2005's picture
atb2005
Activity Score 13557

So it is important that guys have a "BIC handy". How about girls??

Dzsoi's picture
Dzsoi
Activity Score 8440

See other 2 ads :)

atb2005's picture
atb2005
Activity Score 13557

I saw them, but no beefcake! lol Don't forget women and gay men..

TKoD's picture
TKoD
Activity Score 103

Very good. I hope they broadcasted it only one time or at least a few spots... what a rumor...

Gallas's picture
Gallas
Activity Score 38

I like it.

kindlovingsoul's picture
kindlovingsoul
Activity Score 82

Very good, but women need a little eye candy too. *chuckles*

Guest's picture
Guest

perfect ad. i like it very much

Guest's picture
Guest

Fake...this ad didnt show here in brasil its only for festivals...

Guest's picture
Guest

Brazilliant!

Guest's picture
Guest

tivo anyone?

gonndo's picture
gonndo
Activity Score 1094

he he he he...

Funny and goes to the point, me like it........

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Hibon's picture
Hibon
Activity Score 3736

Great...surprising idea.

Simple ideas are the best !

Guest's picture
Guest

hahahaha nice one ..............what an idea sir g

iwannatalktosamson's picture
iwannatalktosamson
Activity Score 701

Really nice idea.

multitalented's picture
multitalented
Activity Score 19

Sex sells-itself. Well executed and believable.

corporal_hicks's picture
corporal_hicks
Activity Score 365

Very good. Lol

Guest's picture
Guest

very old, very poor & very Cheap

Guest's picture
Guest

Thats was awesome

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Sex sells! :)

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

LeeMoh's picture
LeeMoh
Activity Score 424

It's awesome!
Yes sex god dam sells very well.
I want to work in Brazil...

Guest's picture
Guest

IT´S VERY VERY SIMILAR TO HEINEKEN!!!!!!

funky_frogii's picture
funky_frogii
Activity Score 2536

ha ha ha ha.....great......

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture
Guest

like it

TommyO's picture
TommyO
Activity Score 1866

Very nice indeed.

paulkang91's picture
paulkang91
Activity Score 6

I saw no text in that video if you know what i mean ;)

Simplicity Is The Ultimate Sophistication

stagecrewjenni's picture
stagecrewjenni
Activity Score 5

I'm unimpressed with Bic's sexualized ad campaigns. I'm not a prude and I'm not under or over age as one of you phrased it. Just as you are not sex hungry animals for liking this campaign, I am not an uptight feminist for disliking it. This is a shallow representation of life.

http://www.thepetitionsite.com/1/Women-Arent-Objects/

velle's picture
velle
Activity Score 1550

funny, provocative ending :D

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