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BIC: Girl

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Your rating: None Average: 7.7 (79 votes)

Advertising Agency: BorghiErh/Lowe, Sao Paulo, Brazil
Creative Directors: José Henrique Borghi, Erh Ray, Fernando Nobre
Art Director: Daniel Massih
Copywriter: Danilo Scatigno
Production Co & City: Delicatessen Filmes
Production Director: Rodrigo Ferrari
Music & Music Publisher: MCR Records / Diego Raso, Oswaldo Sperandio
Producer: Equipe Delicatessen Filmes
Aired: April 2010

35 Comments

superudi's picture 108 pencils
superudi | Tue, 2010-06-22 04:29

hahaha
this is good, mate's.
the idea is very simple, and it works.

ideamani's picture 182 pencils
ideamani | Tue, 2010-06-22 04:30

somebody...PLSssss explain...

The sudden cessation of stupidity- Advertising.

admandan's picture 4 pencils
admandan | Tue, 2010-06-22 20:23

Dude, I fail to understand how you don't get this concept.

tamer samy's picture 666 pencils
tamer samy | Tue, 2010-06-22 04:35

once again..
sex don't sell no more !!

TAMER SAMY
www.leapstudios.net

ivan's picture
ivan | Tue, 2010-06-22 04:49

http://creativebits.org/inspiration/does_sex_advertising_sells

Dzsoi's picture 4985 pencils
Dzsoi | Tue, 2010-06-22 05:24

Sex may not sell to you... are you underage or overage?
This is creative & funny. Can't wait to see those 'how does this ad differentiate bic pens from the competition?' textbook comments.

bad astronaut's picture 550 pencils
bad astronaut | Tue, 2010-06-22 14:03

yes it does, and it always will....unless you live with a bunch of bible thumpers or islamic extremists.

Adaddicted's picture 3417 pencils
Adaddicted | Tue, 2010-06-22 05:55
6

mmmmmm... BIC!!

withalltherespects

atb2005's picture 13683 pencils
atb2005 | Tue, 2010-06-22 06:15
6

So it is important that guys have a "BIC handy". How about girls??

Dzsoi's picture 4985 pencils
Dzsoi | Tue, 2010-06-22 06:18

See other 2 ads :)

atb2005's picture 13683 pencils
atb2005 | Tue, 2010-06-22 10:04

I saw them, but no beefcake! lol Don't forget women and gay men..

TKoD's picture 103 pencils
TKoD | Tue, 2010-06-22 06:21
7

Very good. I hope they broadcasted it only one time or at least a few spots... what a rumor...

Gallas's picture 38 pencils
Gallas | Tue, 2010-06-22 06:35
7

I like it.

kindlovingsoul's picture 82 pencils
kindlovingsoul | Tue, 2010-06-22 07:39

Very good, but women need a little eye candy too. *chuckles*

Guest's picture
Guest | Tue, 2010-06-22 08:19

perfect ad. i like it very much

Guest's picture
Guest | Tue, 2010-06-22 09:34

Fake...this ad didnt show here in brasil its only for festivals...

Guest's picture
Guest | Tue, 2010-06-22 10:39

Brazilliant!

Guest's picture
Guest | Tue, 2010-06-22 11:19

tivo anyone?

gonndo's picture 982 pencils
gonndo | Tue, 2010-06-22 11:42

he he he he...

Funny and goes to the point, me like it........

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Hibon's picture 3612 pencils
Hibon | Tue, 2010-06-22 13:03
7

Great...surprising idea.

Simple ideas are the best !

Guest's picture
Guest | Tue, 2010-06-22 15:57

hahahaha nice one ..............what an idea sir g

iwannatalktosamson's picture 473 pencils
iwannatalktosamson | Tue, 2010-06-22 16:17

Really nice idea.

multitalented's picture 16 pencils
multitalented | Tue, 2010-06-22 20:52
7

Sex sells-itself. Well executed and believable.

corporal_hicks's picture 367 pencils
corporal_hicks | Wed, 2010-06-23 01:29

Very good. Lol

Guest's picture
Guest | Wed, 2010-06-23 02:16

very old, very poor & very Cheap

Guest's picture
Guest | Wed, 2010-06-23 02:25
10

Thats was awesome

mikeelrapido's picture 1943 pencils
mikeelrapido | Wed, 2010-06-23 03:43

Sex sells! :)

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

LeeMoh's picture 406 pencils
LeeMoh | Wed, 2010-06-23 07:06
10

It's awesome!
Yes sex god dam sells very well.
I want to work in Brazil...

Guest's picture
Guest | Wed, 2010-06-23 10:35

IT´S VERY VERY SIMILAR TO HEINEKEN!!!!!!

funky_frogii's picture 2548 pencils
funky_frogii | Fri, 2010-06-25 03:35

ha ha ha ha.....great......

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture
Guest | Sun, 2010-07-04 04:27

like it

TommyO's picture 1878 pencils
TommyO | Tue, 2010-08-03 16:16

Very nice indeed.

That's me!
http://blog.tapuz.co.il/wranger

paulkang91's picture 6 pencils
paulkang91 | Sat, 2010-08-14 07:40

I saw no text in that video if you know what i mean ;)

Simplicity Is The Ultimate Sophistication

stagecrewjenni's picture 5 pencils
stagecrewjenni | Wed, 2010-09-08 08:48

I'm unimpressed with Bic's sexualized ad campaigns. I'm not a prude and I'm not under or over age as one of you phrased it. Just as you are not sex hungry animals for liking this campaign, I am not an uptight feminist for disliking it. This is a shallow representation of life.

http://www.thepetitionsite.com/1/Women-Arent-Objects/

velle's picture 1560 pencils
velle | Sat, 2010-11-06 20:47
8

funny, provocative ending :D

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