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BIC: Girl

Advertising Agency: BorghiErh/Lowe, Sao Paulo, Brazil
Creative Directors: José Henrique Borghi, Erh Ray, Fernando Nobre
Art Director: Daniel Massih
Copywriter: Danilo Scatigno
Production Co & City: Delicatessen Filmes
Production Director: Rodrigo Ferrari
Music & Music Publisher: MCR Records / Diego Raso, Oswaldo Sperandio
Producer: Equipe Delicatessen Filmes
Aired: April 2010

35 comments

N17's picture
N17
444 pencils

hahaha
this is good, mate's.
the idea is very simple, and it works.

ideamani's picture
ideamani
182 pencils

somebody...PLSssss explain...

The sudden cessation of stupidity- Advertising.

admandan's picture
admandan
4 pencils

Dude, I fail to understand how you don't get this concept.

tamer samy's picture
tamer samy
683 pencils

once again..
sex don't sell no more !!

Dzsoi's picture
Dzsoi
6312 pencils

Sex may not sell to you... are you underage or overage?
This is creative & funny. Can't wait to see those 'how does this ad differentiate bic pens from the competition?' textbook comments.

bad astronaut's picture
bad astronaut
544 pencils

yes it does, and it always will....unless you live with a bunch of bible thumpers or islamic extremists.

Adaddicted's picture
Adaddicted
3435 pencils

mmmmmm... BIC!!

withalltherespects

atb2005's picture
atb2005
13567 pencils

So it is important that guys have a "BIC handy". How about girls??

Dzsoi's picture
Dzsoi
6312 pencils

See other 2 ads :)

atb2005's picture
atb2005
13567 pencils

I saw them, but no beefcake! lol Don't forget women and gay men..

TKoD's picture
TKoD
103 pencils

Very good. I hope they broadcasted it only one time or at least a few spots... what a rumor...

Gallas's picture
Gallas
38 pencils

I like it.

kindlovingsoul's picture
kindlovingsoul
82 pencils

Very good, but women need a little eye candy too. *chuckles*

Guest's picture
Guest

perfect ad. i like it very much

Guest's picture
Guest

Fake...this ad didnt show here in brasil its only for festivals...

Guest's picture
Guest

Brazilliant!

Guest's picture
Guest

tivo anyone?

gonndo's picture
gonndo
1096 pencils

he he he he...

Funny and goes to the point, me like it........

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Hibon's picture
Hibon
3731 pencils

Great...surprising idea.

Simple ideas are the best !

Guest's picture
Guest

hahahaha nice one ..............what an idea sir g

iwannatalktosamson's picture
iwannatalktosamson
701 pencils

Really nice idea.

multitalented's picture
multitalented
19 pencils

Sex sells-itself. Well executed and believable.

corporal_hicks's picture
corporal_hicks
365 pencils

Very good. Lol

Guest's picture
Guest

very old, very poor & very Cheap

Guest's picture
Guest

Thats was awesome

mikeelrapido's picture
mikeelrapido
1929 pencils

Sex sells! :)

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

LeeMoh's picture
LeeMoh
424 pencils

It's awesome!
Yes sex god dam sells very well.
I want to work in Brazil...

Guest's picture
Guest

IT´S VERY VERY SIMILAR TO HEINEKEN!!!!!!

funky_frogii's picture
funky_frogii
2536 pencils

ha ha ha ha.....great......

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture
Guest

like it

TommyO's picture
TommyO
1866 pencils

Very nice indeed.

paulkang91's picture
paulkang91
6 pencils

I saw no text in that video if you know what i mean ;)

Simplicity Is The Ultimate Sophistication

stagecrewjenni's picture
stagecrewjenni
5 pencils

I'm unimpressed with Bic's sexualized ad campaigns. I'm not a prude and I'm not under or over age as one of you phrased it. Just as you are not sex hungry animals for liking this campaign, I am not an uptight feminist for disliking it. This is a shallow representation of life.

http://www.thepetitionsite.com/1/Women-Arent-Objects/

velle's picture
velle
1550 pencils

funny, provocative ending :D

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