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BHD Bank: Cactus

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The commercial intends to portray a bank more human, more related to peoples dreams. The objective is to establish an emotional connection with people contrary to the traditional dominican bank claim of product performance. It’s a brand value building oriented creative.

Advertising Agency: JWT, Dominican Republic
Creative Director: Mike Alfonseca
Art Directors: Alvaro Chan, Liko Natera
Copywriters: Mike Alfonseca, Liko Natera
Production: Blow up films Argentina
Director: Cristian Bernard
Animation: Barraca Post
Post: Sebastian Bucarey
Client supervisor: Fernando Castro, Kaolane Ortiz
Aired: June 2008

Comments

Mai_Maged's picture 123 pencils
Mai_Maged | Mon, 2008-07-21 04:43

so cute ,Cactus character is amazing i love it so much.

I think that the ad had achieved its objectives.

Creativity is simplicity

Barbara Agatha G.'s picture 70 pencils
Barbara Agatha G. | Mon, 2008-07-21 06:10

Well, if the objective was a branding goal in terms of "humanity": well done
It was super cute and sweet

chyrag's picture 48 pencils
chyrag | Mon, 2008-07-21 06:13

Nice...

Today I have seen Lao-tzu and can only compare him to the dragon.

Today I have seen Lao-tzu and can only compare him to the dragon.

sapumal's picture 7 pencils
sapumal | Mon, 2008-07-21 06:39

sapumal

humanity...

sapumal

Adaddicted's picture 763 pencils
Adaddicted | Mon, 2008-07-21 07:56

Great stuff, different approach...

withalltherespects

eugenius's picture 363 pencils
eugenius | Mon, 2008-07-21 08:29

so touching.... well done.

orto's picture 26 pencils
orto | Mon, 2008-07-21 09:10

Gold winner in Cannes 2007

See the Link

http://youtube.com/watch?v=2mTLO2F_ERY

FlyingDogs's picture 972 pencils
FlyingDogs | Mon, 2008-07-21 13:30

That is exactly what I thought too.

eclipse011's picture 25 pencils
eclipse011 | Tue, 2008-07-22 01:37

Come on! You can't compare those 2!

komeketo's picture 106 pencils
komeketo | Tue, 2008-07-22 05:24

nah!

0nurb's picture 631 pencils
0nurb | Mon, 2008-07-21 10:30

funny. I liked it. :)
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Crisp One's picture 2033 pencils
Crisp One | Tue, 2008-07-22 04:25

wow...why do i feel like im the only one who finds this lame
whatevs, financials are hard.... good stuff guys

Zekin's picture 95 pencils
Zekin | Wed, 2008-07-23 08:59

Started from coca-cola input:

http://it.youtube.com/watch?v=L0flf7XYwDs

0:28

CGilb09's picture 495 pencils
CGilb09 | Wed, 2008-07-23 13:27

Aw, that was cute =)

Junior Copywriter blood thirsty for work. Will remove fangs for interview.

www.ChristopherDGilbert.com

mith85's picture 231 pencils
mith85 | Wed, 2008-07-23 13:28

Put a grin on the ole mug. :)

coffii_howz's picture 28 pencils
coffii_howz | Thu, 2008-07-24 14:18

super

alnore's picture 212 pencils
alnore | Mon, 2008-07-28 07:43

sweet

all balls, no brains

nanxixi's picture 2 pencils
nanxixi | Wed, 2008-07-30 05:28

Anyone knows how to download it?

jorge00's picture 76 pencils
jorge00 | Tue, 2008-08-12 08:48

Buen trabajo Mike, me alegra saber que se esta haciendo buena publicidad alla en RD. la necesitamos. enhorabuena.

victorgc_a03's picture 6 pencils
victorgc_a03 | Fri, 2008-08-15 10:38

Prety nice job. I get it easily.

elmike's picture 15 pencils
elmike | Fri, 2008-08-15 14:35

nanxixi, here's the youtube link.
http://www.youtube.com/watch?v=PWqJpbZ-ON8

regards.

VioletYoshi's picture
Guest | Sun, 2008-11-30 16:35

Cutest thing I've seen today!

Guest's picture
Guest | Tue, 2009-07-14 09:40

Congrats Mr. Mike! Bringing the good stuff to DR.

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