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BHD Bank: Cactus

High Bandwidth | Low Bandwidth | Mobile
Your rating: None Average: 8.2 (28 votes)

The commercial intends to portray a bank more human, more related to peoples dreams. The objective is to establish an emotional connection with people contrary to the traditional dominican bank claim of product performance. It’s a brand value building oriented creative.

Advertising Agency: JWT, Dominican Republic
Creative Director: Mike Alfonseca
Art Directors: Liko Natera
Copywriters: Mike Alfonseca
Production: Blow up films Argentina
Director: Cristian Bernard
Animation: Barraca Post
Post: Sebastian Bucarey
Client supervisor: Fernando Castro, Kaolane Ortiz
Aired: June 2008

24 Comments

Mai_Maged's picture 123 pencils

so cute ,Cactus character is amazing i love it so much.

I think that the ad had achieved its objectives.

Creativity is simplicity

Barbara Agatha G.'s picture 70 pencils

Well, if the objective was a branding goal in terms of "humanity": well done
It was super cute and sweet

chyrag's picture 48 pencils

Nice...

Today I have seen Lao-tzu and can only compare him to the dragon.

Today I have seen Lao-tzu and can only compare him to the dragon.

sapumal's picture 7 pencils

sapumal

humanity...

sapumal

Adaddicted's picture 3388 pencils

Great stuff, different approach...

withalltherespects

eugenius's picture 394 pencils

so touching.... well done.

orto's picture 26 pencils

Gold winner in Cannes 2007

See the Link

http://youtube.com/watch?v=2mTLO2F_ERY

FlyingDogs's picture 972 pencils

That is exactly what I thought too.

eclipse011's picture 42 pencils

Come on! You can't compare those 2!

EscolaElisava's picture 106 pencils

nah!

Crisp One's picture 2031 pencils

wow...why do i feel like im the only one who finds this lame
whatevs, financials are hard.... good stuff guys

Zekin's picture 95 pencils

Started from coca-cola input:

http://it.youtube.com/watch?v=L0flf7XYwDs

0:28

CGilb09's picture 577 pencils

Aw, that was cute =)

Tweet tweet: @ThisAbility

mith85's picture 238 pencils

Put a grin on the ole mug. :)

coffii_howz's picture 28 pencils

super

alnore's picture 212 pencils

sweet

all balls, no brains

nanxixi's picture 2 pencils

Anyone knows how to download it?

jorge00's picture 76 pencils

Buen trabajo Mike, me alegra saber que se esta haciendo buena publicidad alla en RD. la necesitamos. enhorabuena.

victorgc_a03's picture 6 pencils

Prety nice job. I get it easily.

elmike's picture 15 pencils

nanxixi, here's the youtube link.
http://www.youtube.com/watch?v=PWqJpbZ-ON8

regards.

VioletYoshi's picture

Cutest thing I've seen today!

Guest's picture

Congrats Mr. Mike! Bringing the good stuff to DR.

KDadá's picture 106 pencils

Everybody cried with it!!...Really good!! :3

Fulakfess01's picture 2 pencils

Pretty good post. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts. Any way I'll be subscribing to your feed and I hope you post again soon.
wooden ship

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