00:00
NewerOlder

BHD Bank: Cactus

The commercial intends to portray a bank more human, more related to peoples dreams. The objective is to establish an emotional connection with people contrary to the traditional dominican bank claim of product performance. It’s a brand value building oriented creative.

Advertising Agency: JWT, Dominican Republic
Creative Director: Mike Alfonseca
Art Directors: Liko Natera
Copywriters: Mike Alfonseca
Production: Blow up films Argentina
Director: Cristian Bernard
Animation: Barraca Post
Post: Sebastian Bucarey
Client supervisor: Fernando Castro, Kaolane Ortiz

Published: 
June 2008

24 comments

Mai_Maged's picture
Mai_Maged
123 pencils

so cute ,Cactus character is amazing i love it so much.

I think that the ad had achieved its objectives.

Barbara Agatha G.'s picture
Barbara Agatha G.
70 pencils

Well, if the objective was a branding goal in terms of "humanity": well done
It was super cute and sweet

chyrag's picture
chyrag
48 pencils

Nice...

Today I have seen Lao-tzu and can only compare him to the dragon.

sapumal's picture
sapumal
7 pencils

sapumal

humanity...

Adaddicted's picture
Adaddicted
3435 pencils

Great stuff, different approach...

withalltherespects

eugenius's picture
eugenius
396 pencils

so touching.... well done.

orto's picture
orto
26 pencils

Gold winner in Cannes 2007

See the Link

http://youtube.com/watch?v=2mTLO2F_ERY

FlyingDogs's picture
FlyingDogs
968 pencils

That is exactly what I thought too.

eclipse011's picture
eclipse011
44 pencils

Come on! You can't compare those 2!

EscolaElisava's picture
EscolaElisava
106 pencils

nah!

Crisp One's picture
Crisp One
2005 pencils

wow...why do i feel like im the only one who finds this lame
whatevs, financials are hard.... good stuff guys

Zekin's picture
Zekin
102 pencils

Started from coca-cola input:

http://it.youtube.com/watch?v=L0flf7XYwDs

0:28

CGilb09's picture
CGilb09
572 pencils

Aw, that was cute =)

Tweet tweet: @ThisAbility

mith85's picture
mith85
242 pencils

Put a grin on the ole mug. :)

coffii_howz's picture
coffii_howz
28 pencils

super

alnore's picture
alnore
212 pencils

sweet

nanxixi's picture
nanxixi
2 pencils

Anyone knows how to download it?

jorge00's picture
jorge00
76 pencils

Buen trabajo Mike, me alegra saber que se esta haciendo buena publicidad alla en RD. la necesitamos. enhorabuena.

victorgc_a03's picture
victorgc_a03
6 pencils

Prety nice job. I get it easily.

elmike's picture
elmike
15 pencils

nanxixi, here's the youtube link.
http://www.youtube.com/watch?v=PWqJpbZ-ON8

regards.

VioletYoshi's picture
VioletYoshi

Cutest thing I've seen today!

Guest's picture
Guest

Congrats Mr. Mike! Bringing the good stuff to DR.

KDadá's picture
KDadá
106 pencils

Everybody cried with it!!...Really good!! :3

Ele's picture
Ele
31 pencils

Dadáaaaaa :)

Lenia Rosario | Copywriter

Log in or register to post comments