BHD Bank: Cactus
High Bandwidth | Low Bandwidth | Mobile
The commercial intends to portray a bank more human, more related to peoples dreams. The objective is to establish an emotional connection with people contrary to the traditional dominican bank claim of product performance. It’s a brand value building oriented creative.
Advertising Agency: JWT, Dominican Republic
Creative Director: Mike Alfonseca
Art Directors: Liko Natera
Copywriters: Mike Alfonseca
Production: Blow up films Argentina
Director: Cristian Bernard
Animation: Barraca Post
Post: Sebastian Bucarey
Client supervisor: Fernando Castro, Kaolane Ortiz
Aired: June 2008
24 Comments
so cute ,Cactus character is amazing i love it so much.
I think that the ad had achieved its objectives.
Creativity is simplicity
Well, if the objective was a branding goal in terms of "humanity": well done
It was super cute and sweet
Nice...
Today I have seen Lao-tzu and can only compare him to the dragon.
Today I have seen Lao-tzu and can only compare him to the dragon.
sapumal
humanity...
sapumal
Great stuff, different approach...
withalltherespects
so touching.... well done.
Gold winner in Cannes 2007
See the Link
http://youtube.com/watch?v=2mTLO2F_ERY
That is exactly what I thought too.
Come on! You can't compare those 2!
nah!
wow...why do i feel like im the only one who finds this lame
whatevs, financials are hard.... good stuff guys
Started from coca-cola input:
http://it.youtube.com/watch?v=L0flf7XYwDs
0:28
Aw, that was cute =)
Tweet tweet: @ThisAbility
Put a grin on the ole mug. :)
super
sweet
all balls, no brains
Anyone knows how to download it?
Buen trabajo Mike, me alegra saber que se esta haciendo buena publicidad alla en RD. la necesitamos. enhorabuena.
Prety nice job. I get it easily.
nanxixi, here's the youtube link.
http://www.youtube.com/watch?v=PWqJpbZ-ON8
regards.
Cutest thing I've seen today!
Congrats Mr. Mike! Bringing the good stuff to DR.
Everybody cried with it!!...Really good!! :3
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wooden ship