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Summer Hater

Published/Aired: 
November 2012
Description: 
Advertising Agency: Del Campo Saatchi & Saatchi, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Directors: Diego Medvedocky, Ignacio Ferioli
Copywriters: Matías Eusebi, Nicolás Diaco
Art Directors: Ammiel Fazzari, Ezequiel De Luca
Agency Producers: Adrián Aspani, Lucila D'Amico, Felipe Calviño
Account Director: Jaime Vidal
Account Executive: Manuela Sorzana
Production Company: MJZ / Labhouse
Director: Juan Cabral
Executive Producer: Debbie Turner, Flora Fernandez Marengo
Producer: Natalia Mussolana
DP: Bárbara Álvarez
Postproduction: Bitt Animation
Editor: Emiliano Fardaus
Music: Circle of Sound
Sound: La Casa Post
Advertiser's Supervisors: Ezequiel Devoto, Daniel Rosenfeld, Verónica Moglia

Comments (28)

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Highest Rated

georgesrichard's picture
georgesrichard
Activity Score 3

Amazing , disturbing but in a good way. Love it .

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18562

a boring product made interesting.

iambusy's picture
iambusy
Activity Score 2219

good execution, bad idea

busy.

JeffP's picture
JeffP
Activity Score 810

Quite a drop from their last (amazing) campaign: http://adsoftheworld.com/media/tv/bgh_air_conditioner_dads_in_briefs

Klara K.'s picture
Klara K.
Activity Score 3343

Amazing!

alausa's picture
alausa
Activity Score 1420

A far cry from Dads in Briefs. :(

Ed Stevenson's picture
Ed Stevenson
Activity Score 38

Impecable craft. Brave client. Beautiful writing. Best of the year by far!!!

there.aint.no.bad.brief's picture
there.aint.no.b...
Activity Score 35

we've got a winner

Weloveads's picture
Weloveads
Activity Score 9

great! clap clap clap

vlads's picture
vlads
Activity Score 539

great just beacuse its from Juan Cabral. va!

JesusChrist's picture
JesusChrist
Activity Score 12

Wow! what an amazing ad.

Matov's picture
Matov
Activity Score 3

Disturbing. Yet good.

Lars Von Trapp's picture
Lars Von Trapp
Activity Score 3

A PIECE OF WORK BRAVE, SHOCKING, INSPIRING.
the kind of work that is no longer in Europe.
Thanks for the refresh..

danmarteen's picture
danmarteen
Activity Score 31

advertising is alive

ROA AND SIMON's picture
ROA AND SIMON
Activity Score 4

AMAZING!!!! OMG!

Blackmetaldeath.com's picture
Blackmetaldeath.com
Activity Score 161

Hell yeah!!!

Rock on!

dim sum's picture
dim sum
Activity Score 3

Awe.

kleenex's picture
kleenex
Activity Score 43473

not bad.

ponilow's picture
ponilow
Activity Score 4

Incredible! It is different ... Amazing! Congratulations!

Temple's picture
Temple
Activity Score 11337

Sorry to burst your bubble. Dads in brief was a masterclass insight. This is poor. P-O-O-R.

jponino's picture
jponino
Activity Score 601

a bunch of fuck*rs with only 3 pencils to say : "Noooo, i'm not from the agency who made that sh*t, I just think it's brilliant ! like others 3-pencils-people, i'm gonna put 10 stars cause this poor idea is actually great !"
busted. losers...

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Coool.

The Jobless Writer
Will Think for Salary

Chelle Boo's picture
Chelle Boo
Activity Score 56

Not.

somecopywriter's picture
somecopywriter
Activity Score 1113

Haters gonna hate, but this idea is really, really good. Awards material. No doubt.

SolarisN1's picture
SolarisN1
Activity Score 44

Best story in an ad this year by far. Reminds me of Gran Torino.

AdMaster's picture
AdMaster
Activity Score 16

Great idea. Great execution. bravo!

georgesrichard's picture
georgesrichard
Activity Score 3

Amazing , disturbing but in a good way. Love it .

Monica Leiman's picture
Monica Leiman
Activity Score 9

gorgeous! claps

eins-eins-null's picture
eins-eins-null
Activity Score 892

wow!

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