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Published/Aired: 
March 2012
Description: 

Film advertisment created by Saatchi & Saatchi, Argentina for BGH, within the category: Electronics, Technology.

Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Directors: Ariel Serkin, Juan Pablo Lufrano
Creatives: Ezequiel De Luca, Nicolas Diaco
Agency producers: Adrian Aspani, Ezequiel Ortiz
Account director: Jaime Vidal
Account Executive: Manuela Sorzana
Production company: Primo
Director: Nico & Martin
Executive producer: Caro Cordini
DP: Leandro Filloy
Art direction: Muriel Rañi
Costume design: Andrea Brzezniak
Postproduction: Pickle house
Post production: Seba Lopez, Majo Villalba
Editor: Pablo Colella
Txfer: Cinecolor
Music: Swin Musica
Sound designer: Notdeafsound Design
Advertiser's Supervisors: Ezequiel Devoto, Daniel Rosenfeld, Veronica Moglia

Comments (18)

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Highest Rated

BLACKPIXEL's picture
BLACKPIXEL
Activity Score 468

nice

Hadrons's picture
Hadrons
Activity Score 6017

Applause for the creative & director.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture
kleenex
Activity Score 45966

Winner!!!

mertos's picture
mertos
Activity Score 904

very good

Libor Oubrecht's picture
Libor Oubrecht
Activity Score 309

yes

Temple's picture
Temple
Activity Score 11337

Gold lion for the campaign. Oh, Argentina, money in the bank when it comes to creative. Wonder what really makes you so good guys.

sirvan's picture
sirvan
Activity Score 29860

Such a brilliant illustration of the problem.

+++

"I love some things, and don't love some other things."

CommandZ's picture
CommandZ
Activity Score 2498

Great campaign. Everything about it is stellar.

jeph's picture
jeph
Activity Score 156

Perfect. Creative of this caliber is all too rare. Kudos to everyone involved.

Divesh Mehta's picture
Divesh Mehta
Activity Score 78

I can understand the metaphor but what about common people, will they?

alejulimaty's picture
alejulimaty
Activity Score 842

what do you mean by common people? all you need to know here is that when it´s hot, dads go around in their briefs. it´s no nuclear science

CommandZ's picture
CommandZ
Activity Score 2498

What do you mean "metaphor"? "Dads in Briefs" is about as literally applicable as you can get.

somecopywriter's picture
somecopywriter
Activity Score 1113

Love the insight. Love the direction. Love everything about this series. Well done!

sergeo_syd's picture
sergeo_syd
Activity Score 595

Love it. Quite simple too.

http://edictive.com - Film Production Management

Brainsugar's picture
Brainsugar
Activity Score 1627

Much better than the Guardian! ;-)

mofrorock's picture
mofrorock
Activity Score 42

Awesome

etome's picture
etome
Activity Score 246

I love these ads but why such a bad pack-shot?

JesusChrist's picture
JesusChrist
Activity Score 12

Yeahh! amazing.

BLACKPIXEL's picture
BLACKPIXEL
Activity Score 468

nice

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