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Published/Aired: 
March 2012
Description: 
Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Directors: Ariel Serkin, Juan Pablo Lufrano
Creatives: Ezequiel De Luca, Nicolas Diaco
Agency producers: Adrian Aspani, Ezequiel Ortiz
Account director: Jaime Vidal
Account Executive: Manuela Sorzana
Production company: Primo
Director: Nico & Martin
Executive producer: Caro Cordini
DP: Leandro Filloy
Art direction: Muriel Rañi
Costume design: Andrea Brzezniak
Postproduction: Pickle house
Post production: Seba Lopez, Majo Villalba
Editor: Pablo Colella
Txfer: Cinecolor
Music: Swin Musica
Sound designer: Notdeafsound Design
Advertiser's Supervisors: Ezequiel Devoto, Daniel Rosenfeld, Veronica Moglia

Comments (26)

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Highest Rated

BLACKPIXEL's picture
BLACKPIXEL
Activity Score 468

:) cool idea

Hadrons's picture
Hadrons
Activity Score 6017

I was waiting for this ad .... (The best out of the 3)
Hilarious.
Brilliant idea to capture and document men's behavior at summer time.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture
kleenex
Activity Score 43473

.perfect!!!

sambuca's picture
sambuca
Activity Score 1066

saw this long time ago but still great

Libor Oubrecht's picture
Libor Oubrecht
Activity Score 309

literally cool

miko1aj's picture
miko1aj
Activity Score 3086

Fantastic insight greatly executed to the very detail. What a campaign!
Shorter spots are not so genial, but this one is EPIC.

Kenneth Greve's picture
Kenneth Greve
Activity Score 14

Love it! :)

somecopywriter's picture
somecopywriter
Activity Score 1113

This is perfect.

Divesh Mehta's picture
Divesh Mehta
Activity Score 78

Awesome....

chuckieT's picture
chuckieT
Activity Score 680

The girl looking at the remote is such a nice little moment.

Mike Charbonneau's picture
Mike Charbonneau
Activity Score 66

The best of the lot.

sreemanti's picture
sreemanti
Activity Score 37

music art grande!

sreemanti's picture
sreemanti
Activity Score 37

I love the last shot. superb.

Tejónidas's picture
Tejónidas
Activity Score 246

Awesome!

mark3r's picture
mark3r
Activity Score 1949

Ditto.

mois's picture
mois
Activity Score 28

like

GregJ's picture
GregJ
Activity Score 48

At last an ad that is actually funny and true and totally unexpected.

harish's picture
harish
Activity Score 42

perfect

edMaga's picture
edMaga
Activity Score 62

pretty good one! XD

kkm4801's picture
kkm4801
Activity Score 3

very interesting!

rintintintin's picture
rintintintin
Activity Score 39

The best!

alausa's picture
alausa
Activity Score 1420

Just won gold!!! Congrats guys.

JesusChrist's picture
JesusChrist
Activity Score 12

Perfect! LOL.

Chelle Boo's picture
Chelle Boo
Activity Score 56

Hilarious!!

eins-eins-null's picture
eins-eins-null
Activity Score 892

ahahahaha!!!

emiliodisi's picture
emiliodisi
Activity Score 31

una de las mejores campañas de los ultimos años

BLACKPIXEL's picture
BLACKPIXEL
Activity Score 468

:) cool idea

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