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Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Directors: Ariel Serkin, Juan Pablo Lufrano
Creatives: Ezequiel De Luca, Nicolas Diaco
Agency producers: Adrian Aspani, Ezequiel Ortiz
Account director: Jaime Vidal
Account Executive: Manuela Sorzana
Production company: Primo
Director: Nico & Martin
Executive producer: Caro Cordini
Producer:  Victoria Piantini


DP: Leandro Filloy
Art direction: Muriel Rañi
Costume design: Andrea Brzezniak
Postproduction: Pickle house
Post production: Seba Lopez, Majo Villalba
Editor: Pablo Colella
Txfer: Cinecolor
Music: Swin Musica
Sound designer: Notdeafsound Design
Advertiser's Supervisors: Ezequiel Devoto, Daniel Rosenfeld, Veronica Moglia

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18 comments

Hadrons's picture
Hadrons
5743 pencils

Applause for the creative & director.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture
kleenex
25728 pencils

Winner!!!

mertos's picture
mertos
899 pencils

very good

Libor Oubrecht's picture
Libor Oubrecht
309 pencils

yes

Temple's picture
Temple
9621 pencils

Gold lion for the campaign. Oh, Argentina, money in the bank when it comes to creative. Wonder what really makes you so good guys.

sirvan's picture
sirvan
29870 pencils

Such a brilliant illustration of the problem.

+++

"I love some things, and don't love some other things."

CommandZ's picture
CommandZ
2472 pencils

Great campaign. Everything about it is stellar.

jeph's picture
jeph
156 pencils

Perfect. Creative of this caliber is all too rare. Kudos to everyone involved.

Divesh Mehta's picture
Divesh Mehta
78 pencils

I can understand the metaphor but what about common people, will they?

alejulimaty's picture
alejulimaty
838 pencils

what do you mean by common people? all you need to know here is that when it´s hot, dads go around in their briefs. it´s no nuclear science

CommandZ's picture
CommandZ
2472 pencils

What do you mean "metaphor"? "Dads in Briefs" is about as literally applicable as you can get.

somecopywriter's picture
somecopywriter
1093 pencils

Love the insight. Love the direction. Love everything about this series. Well done!

sergeo_syd's picture
sergeo_syd
603 pencils

Love it. Quite simple too.

http://edictive.com - Film Production Management

Brainsugar's picture
Brainsugar
1580 pencils

Much better than the Guardian! ;-)

mofrorock's picture
mofrorock
42 pencils

Awesome

etome's picture
etome
239 pencils

I love these ads but why such a bad pack-shot?

JesusChrist's picture
JesusChrist
12 pencils

Yeahh! amazing.

BLACKPIXEL's picture
BLACKPIXEL
468 pencils

nice

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