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Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Directors: Ariel Serkin, Juan Pablo Lufrano
Creatives: Ezequiel De Luca, Nicolas Diaco
Agency producers: Adrian Aspani, Ezequiel Ortiz
Account director: Jaime Vidal
Account Executive: Manuela Sorzana
Production company: Primo
Director: Nico & Martin
Executive producer: Caro Cordini
Producer: Victoria Piantini  
DP: Leandro Filloy
Art direction: Muriel Rañi
Costume design: Andrea Brzezniak
Postproduction: Pickle house
Post production: Seba Lopez, Majo Villalba
Editor: Pablo Colella
Txfer: Cinecolor
Music: Swin Musica
Sound designer: Notdeafsound Design
Advertiser's Supervisors: Ezequiel Devoto, Daniel Rosenfeld, Veronica Moglia

17 comments

5644 pencils

HadronsTuesday, March 13, 2012 - 16:52

Applause for the creative & director.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

15818 pencils

kleenexTuesday, March 13, 2012 - 19:29

Winner!!!

899 pencils

mertosWednesday, March 14, 2012 - 05:22

very good

307 pencils

Libor OubrechtWednesday, March 14, 2012 - 06:55

yes

9453 pencils

TempleWednesday, March 14, 2012 - 07:26

Gold lion for the campaign. Oh, Argentina, money in the bank when it comes to creative. Wonder what really makes you so good guys.

29998 pencils

sirvanWednesday, March 14, 2012 - 08:27

Such a brilliant illustration of the problem.

+++

"I love some things, and don't love some other things."

2357 pencils

CommandZWednesday, March 14, 2012 - 11:53

Great campaign. Everything about it is stellar.

162 pencils

jephWednesday, March 14, 2012 - 09:38

Perfect. Creative of this caliber is all too rare. Kudos to everyone involved.

78 pencils

Divesh MehtaWednesday, March 14, 2012 - 09:58

I can understand the metaphor but what about common people, will they?

822 pencils

alejulimatyWednesday, March 14, 2012 - 14:00

what do you mean by common people? all you need to know here is that when it´s hot, dads go around in their briefs. it´s no nuclear science

2357 pencils

CommandZWednesday, March 14, 2012 - 14:31

What do you mean "metaphor"? "Dads in Briefs" is about as literally applicable as you can get.

1037 pencils

somecopywriterWednesday, March 14, 2012 - 09:50

Love the insight. Love the direction. Love everything about this series. Well done!

594 pencils

sergeo_sydWednesday, March 14, 2012 - 23:45

Love it. Quite simple too.

--------------------------
https://edictive.com - Film Production Management

1569 pencils

BrainsugarThursday, March 15, 2012 - 05:57

Much better than the Guardian! ;-)

42 pencils

mofrorockSunday, March 18, 2012 - 06:03

Awesome

168 pencils

etomeThursday, October 18, 2012 - 10:43

I love these ads but why such a bad pack-shot?

12 pencils

JesusChristWednesday, November 21, 2012 - 13:07

Yeahh! amazing.

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