BGH Air Conditioner: Dads in briefs

Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Directors: Ariel Serkin, Juan Pablo Lufrano
Creatives: Ezequiel De Luca, Nicolas Diaco
Agency producers: Adrian Aspani, Ezequiel Ortiz
Account director: Jaime Vidal
Account Executive: Manuela Sorzana
Production company: Primo
Director: Nico & Martin
Executive producer: Caro Cordini
Producer:  Victoria Piantini


DP: Leandro Filloy
Art direction: Muriel Rañi
Costume design: Andrea Brzezniak
Postproduction: Pickle house
Post production: Seba Lopez, Majo Villalba
Editor: Pablo Colella
Txfer: Cinecolor
Music: Swin Musica
Sound designer: Notdeafsound Design
Advertiser's Supervisors: Ezequiel Devoto, Daniel Rosenfeld, Veronica Moglia

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26 comments

Hadrons's picture
Hadrons
5707 pencils

I was waiting for this ad .... (The best out of the 3)
Hilarious.
Brilliant idea to capture and document men's behavior at summer time.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture
kleenex
22828 pencils

.perfect!!!

sambuca's picture
sambuca
1066 pencils

saw this long time ago but still great

Libor Oubrecht's picture
Libor Oubrecht
309 pencils

literally cool

miko1aj's picture
miko1aj
3100 pencils

Fantastic insight greatly executed to the very detail. What a campaign!
Shorter spots are not so genial, but this one is EPIC.

Kenneth Greve's picture
Kenneth Greve
14 pencils

Love it! :)

somecopywriter's picture
somecopywriter
1064 pencils

This is perfect.

Divesh Mehta's picture
Divesh Mehta
78 pencils

Awesome....

chuckieT's picture
chuckieT
680 pencils

The girl looking at the remote is such a nice little moment.

Mike Charbonneau's picture
Mike Charbonneau
66 pencils

The best of the lot.

sreemanti's picture
sreemanti
19 pencils

music art grande!

sreemanti's picture
sreemanti
19 pencils

I love the last shot. superb.

Tejónidas's picture
Tejónidas
244 pencils

Awesome!

mark3r's picture
mark3r
1937 pencils

Ditto.

:::MARK3R:::

mois's picture
mois
28 pencils

like

GregJ's picture
GregJ
48 pencils

At last an ad that is actually funny and true and totally unexpected.

harish's picture
harish
42 pencils

perfect

edMaga's picture
edMaga
56 pencils

pretty good one! XD

kkm4801's picture
kkm4801
3 pencils

very interesting!

rintintintin's picture
rintintintin
39 pencils

The best!

alausa's picture
alausa
1412 pencils

Just won gold!!! Congrats guys.

JesusChrist's picture
JesusChrist
12 pencils

Perfect! LOL.

Chelle Boo's picture
Chelle Boo
56 pencils

Hilarious!!

eins-eins-null's picture
eins-eins-null
867 pencils

ahahahaha!!!

emiliodisi's picture
emiliodisi
31 pencils

una de las mejores campañas de los ultimos años

BLACKPIXEL's picture
BLACKPIXEL
460 pencils

:) cool idea

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