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Betsafe: The eyebrows

Advertising Agency: Family Business, Sweden
Art Director: Janna Norberg
Copywriter: Henry Stenberg
Account Director: Johan Alanko
Account Manager: Anna Andrén
Production: Hobbyfilm
Director: Oskar Bård
Executive producer: Calle Isberg
Producer: Sara Lindblom
Photography: Tuomo Virtanen

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6 comments

weirdedout's picture
weirdedout
3 pencils

why are swedes trying to write dialogue in english? these are awkward and lame.

ZeSheep's picture
ZeSheep
174 pencils

Whats with the waitress :P

CuriousPencil's picture
CuriousPencil
4227 pencils

Exaggeration to drive the point home, and nicely done. As for 'awkward and lame' dialogue, the copy here, from writing to delivery, is more fluid than a hulk of the chunkage from percentage-plus US agency output.

Hadrons's picture
Hadrons
5743 pencils

lovely 'delivering the message' spot

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

morse's picture
morse
15714 pencils

Love this campaign. Really good.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

abake's picture
abake
1250 pencils

Nice campaign, I like the other one better though.

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