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Published/Aired: 
December 2009
Description: 

Film advertisment created by Saatchi & Saatchi, Belgium for Belgian Institute for Road Safety, within the category: Public Interest, NGO.

Heaven is great for old people

Advertising Agency: Saatchi & Saatchi Brussels
Creative Director: Jan Teulingkx
Art Director: Alison Anselot
Copywriter: Guillaume Gallant
TV Producer: Marie Van Den Berg
Director: Pavel Dundas
Producer: Bert Brulez
Production Manager: Chou-Jung Kuo
DOP: Rik Zang
Postproduction: ComPost
Editor: Patrice Gautot
Music: Fritz Sundermann

Comments (21)

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Highest Rated

rakel's picture
rakel
Activity Score 250

great

daniel ieraci's picture
daniel ieraci
Activity Score 333

It's a very different angle, I'll give you that...

sirvan's picture
sirvan
Activity Score 29860

Agree. A really unique direction. I think there's better creative for it, though?

+++

"I love some things, and don't love some other things."

daniel ieraci's picture
daniel ieraci
Activity Score 333

Yeah, executionally feels a bit off, but the insight is fantastic.

paumarques's picture
paumarques
Activity Score 1312

"heaven is great for old people"
GENIAL!

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

silvi's picture
silvi
Activity Score 4172

I ABSOLUTLY LOVE THIS FILM!
VERY GOOD SHOTS AND DIFFERENT IDEA.

satrianee's picture
satrianee
Activity Score 3748

different.. that's i have to admitt... if the target is the young population (who makes the saddest mistakes) it works i believe.. but i didn't like it.

(guess what... in muslim belief people are all 33 years old in heaven :)

Marlus Lau's picture
Marlus Lau
Activity Score 1808

33? That's interesting, even younglings?

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Cool idea, I'd never say it's for traffic safety. Very good.

diogorspd's picture
diogorspd
Activity Score 52

Different aproach and good insight. Works with the target I think, but nothing beyond that.

Voice123.com - Voices for Commercials's picture
Voice123.com - ...
Activity Score 3

Great insight, clever way to send the message, specially with its target.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Impressive approach. Leave the dying to the old!!

royschellekens's picture
royschellekens
Activity Score 390

Really nice message! But i think it deserved a better execution...

http://twitter.com/royschellekens

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CurryJ's picture
CurryJ
Activity Score 955

Love the approach....perhaps Sirvan is right though. It could have been pushed further?

================================================
I think; therefore I am

quokkies's picture
quokkies
Activity Score 253

It's fantastic,and impactfull, I think. Love it

chris myles's picture
chris myles
Activity Score 429

The ad is good and its execution as well.

Spoonfeederxxx's picture
Spoonfeederxxx
Activity Score 641

Unique and original, fresh...

Beats more blood and guts commercials...

Roshan Quintus's picture
Roshan Quintus
Activity Score 667

like like like

bite me

pankajadsoftheworld's picture
pankajadsoftheworld
Activity Score 433

awsome twist

agwbl's picture
agwbl
Activity Score 304

nice angle = creepy ass nightclub

foxbc's picture
foxbc
Activity Score 29

Pure genius. Great production!

rakel's picture
rakel
Activity Score 250

great

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