Advertisement

I heart helmet

Agency: 
Published/Aired: 
November 2010

Also From This Campaign (2 items)

Description: 
Advertising Agency: Hello World Agency, Johannesburg, South Africa
Creative Director: Theo Ferreira
Art Directors: Gareth O'Callaghan, Jana Hamman, Koos Groenewald
Copywriter: Aadil Dhalech
Director: Kevin Fitzgerald
Production Company: Egg Films

Comments (7)

Log in or register to post comments

Highest Rated

Itumeleng _obsessive re-thinker's picture
Itumeleng _obse...
Activity Score 78

yes sushi.... very intriguing story.... link between benefit and brand is weak.... this is a promotion

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Hmm, this would make a better commercial for helmets actually.

JeffP's picture
JeffP
Activity Score 810

OK story and well executed. But the link to the brand is very weak.

morse's picture
morse
Activity Score 17548

This one is really funny.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture
Guest

wonder where he kept his keys

Guest's picture
Guest

Very nice... :-)

Sushi lover's picture
Sushi lover
Activity Score 907

Like the story, but I am not sure how it relates to the Gum?

Dream needs to be big!

Itumeleng _obsessive re-thinker's picture
Itumeleng _obse...
Activity Score 78

yes sushi.... very intriguing story.... link between benefit and brand is weak.... this is a promotion

Advertisement