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Beechies Chewing Gum: I heart helmet

Advertising Agency: Hello World Agency, Johannesburg, South Africa
Creative Director: Theo Ferreira
Art Directors: Gareth O'Callaghan, Jana Hamman, Koos Groenewald
Copywriter: Aadil Dhalech
Director: Kevin Fitzgerald
Production Company: Egg Films

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7 comments

Jaap Grolleman's picture
Jaap Grolleman
7006 pencils

Hmm, this would make a better commercial for helmets actually.

JeffP's picture
JeffP
810 pencils

OK story and well executed. But the link to the brand is very weak.

morse's picture
morse
14049 pencils

This one is really funny.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture
Guest

wonder where he kept his keys

Guest's picture
Guest

Very nice... :-)

Sushi lover's picture
Sushi lover
901 pencils

Like the story, but I am not sure how it relates to the Gum?

Dream needs to be big!

Itumeleng _obsessive re-thinker's picture
Itumeleng _obse...
78 pencils

yes sushi.... very intriguing story.... link between benefit and brand is weak.... this is a promotion

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