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BCBS: Farm

Advertising Agency: Ogilvy Durham, USA
Creative Director: Christine Gill
Associate Creative Director: Kevin Mooney
Writer: Heather Apple
Art Director: Kristen Hiegel
Sr. Art Director: Carolin Harris
Producer: Herb Campbell
Prod Company: Rabbit
Director: Matt Ogens
DP: Dion Beebe
EP(s): Douglas Howell, Anura Idupuganti
Producer: Scott Ludden
Editorial: Company X
Editor: Barney Miller
Music: Dream Artists
Composer: Matt Kajcienski
Aired: August 2009

3 comments

alexander_bickov's picture
alexander_bickov
3279 pencils

Excellent art direction

Temple's picture
Temple
10332 pencils

It's a long time on AOTW since we saw a commercial that takes the brief 100% literally. Come on Ivan, this campaign should never be here. Too busy to filter?

shahidali's picture
shahidali
4067 pencils

brilliant piece. like the emotional tone. like the voice over copy. the best "ingredint is love"! perfectly fits the depiction. shows the care in making the stuffs. suddenly shifting to the product conveys the same care for the insurance. well done.

shahid

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