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BC Lions:

Advertising Agency: Rethink, Canada

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5 comments

Neil Levy's picture
Neil Levy
314 pencils

i like it. it's a little close to the fox sports work that chiat did "hockey makes you tougher" in the tonality of showing fans getting hurt but i think the line is different enough that it's fine. nice casting and great timing.

BFB's picture
BFB
941 pencils

Great ad, much better than the other one.

Wordnerd's picture
Wordnerd
6662 pencils

hehe, nice

Crisp One's picture
Crisp One
2007 pencils

Sometimes I appreciate cheeky Canadian humor like this.

Esoterik's picture
Esoterik
32 pencils

esoterik

Both directions a re brilliant!

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