Advertisement

Ridiculous Lights

Agency: 
Published/Aired: 
October 2010
Description: 

The popularity of the anti-waste movement can be seen everywhere. Re-usable travel mugs, water bottles and shopping bags all prove that this philosophy is getting stronger but, for some reason, wasting power isn’t seen in the same light. BC Hydro wanted to remind British Columbians that, just like with other resources, wasting power is something to be avoided.

Advertising Agency: DDB Canada, Vancouver, Canada
Creative Directors: Dean Lee, Cosmo Campbell
Art Director: Chris Moore
Copywriter: Neil Shapiro
Agency Producer: Sue Bell
Account Executives: Terra Cochrane, Karen Martin
Production Company: Suneeva
Director: Michael Downing
Post Production Co.: School
Editor: Jon Devries
Online / Animator / SFX: Paul Binney
Recording Studio: Wave Productions
Audio House Producer: Craig Zarazun
Audio House Engineer: Craig Warrian
Music Composition: Bob Smart

Comments (25)

Log in or register to post comments

Highest Rated

RG's picture
RG
Activity Score 184

Respect.

RG

Guest's picture
Guest

Great idea. Good art direction.

Guest's picture
Guest

Good Idea, but wouldn't they have literally wasted everything they wasted in the TV commercial?

Guest's picture
Guest

Yes, yes yes. Simple, smart, sassy.

quokkies's picture
quokkies
Activity Score 253

Nice campaign. Great work

sirvan's picture
sirvan
Activity Score 29860

Toooooooo long.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

nice concept, nice art direction. don't like the VO.

Prime83's picture
Prime83
Activity Score 497

These is very good.

Guest's picture
Guest

excellent...nice touch with the shavers.

Guest's picture
Guest

10

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Voice over is too much 'Microsoft Sam' but I love the video ;-) Good cause and brought in a funny yet confronting way.

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18551

excellent...nice touch with the shavers :]

Dr_Mudler's picture
Dr_Mudler
Activity Score 171

nice ad

-The Color of Life Depends on You-

Hibon's picture
Hibon
Activity Score 3736

Love this ad... clever, simple and creative.

Simple ideas are the best !

Tagoartwork's picture
Tagoartwork
Activity Score 29

Easy! Very good!

dot.dot.'s picture
dot.dot.
Activity Score 25

Love it!!

angieraj's picture
angieraj
Activity Score 428

Simply wonderful! The message is clear and mixed so well with the humor.

Cognito Ergo Sum

Guest's picture
Guest

Great idea and art direction was spot on, but the voice over was a little goody-goody-two-shoes/snooty for my taste.

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Nice

Guest's picture
Guest

smaart

torrikabe's picture
torrikabe
Activity Score 26

smart...

Guest's picture
Guest

Saw it without the audio (at work) and it's actually great silent, too.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Excellent insight. Nicely executed. 10/10

Guest's picture
Guest

Who is the narrator?

Janae's picture
Janae
Activity Score 385

really good concept. i loved to watch the clip.
the last scene could be a little bit more dramatic. all the
lights in the house are switched on and not just one lamp.
got me curious about the other work from the agency.

RG's picture
RG
Activity Score 184

Respect.

RG

Advertisement

20% Off Sale at iStock until December 9th 2016