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BC Hydro Power: Ridiculous Lights

The popularity of the anti-waste movement can be seen everywhere. Re-usable travel mugs, water bottles and shopping bags all prove that this philosophy is getting stronger but, for some reason, wasting power isn’t seen in the same light. BC Hydro wanted to remind British Columbians that, just like with other resources, wasting power is something to be avoided.

Advertising Agency: DDB Canada, Vancouver, Canada
Creative Directors: Dean Lee, Cosmo Campbell
Art Director: Chris Moore
Copywriter: Neil Shapiro
Agency Producer: Sue Bell
Account Executives: Terra Cochrane, Karen Martin
Production Company: Suneeva
Director: Michael Downing
Post Production Co.: School
Editor: Jon Devries
Online/Animator/SFX: Paul Binney
Recording Studio: Wave Productions
Audio House Producer: Craig Zarazun
Audio House Engineer: Craig Warrian
Music Composition: Bob Smart
Published: October 2010

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25 comments

Guest's picture
Guest

Great idea. Good art direction.

Guest's picture
Guest

Good Idea, but wouldn't they have literally wasted everything they wasted in the TV commercial?

Guest's picture
Guest

Yes, yes yes. Simple, smart, sassy.

quokkies's picture
quokkies
251 pencils

Nice campaign. Great work

sirvan's picture
sirvan
29870 pencils

Toooooooo long.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

nice concept, nice art direction. don't like the VO.

Prime83's picture
Prime83
497 pencils

These is very good.

Guest's picture
Guest

excellent...nice touch with the shavers.

Guest's picture
Guest

10

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Voice over is too much 'Microsoft Sam' but I love the video ;-) Good cause and brought in a funny yet confronting way.

CrackerJackWorks's picture
CrackerJackWorks
10078 pencils

excellent...nice touch with the shavers :]

Dr_Mudler's picture
Dr_Mudler
171 pencils

nice ad

-The Color of Life Depends on You-

Hibon's picture
Hibon
3731 pencils

Love this ad... clever, simple and creative.

Simple ideas are the best !

Tagoartwork's picture
Tagoartwork
29 pencils

Easy! Very good!

dot.dot.'s picture
dot.dot.
25 pencils

Love it!!

angieraj's picture
angieraj
428 pencils

Simply wonderful! The message is clear and mixed so well with the humor.

Cognito Ergo Sum

Guest's picture
Guest

Great idea and art direction was spot on, but the voice over was a little goody-goody-two-shoes/snooty for my taste.

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice

Guest's picture
Guest

smaart

torrikabe's picture
torrikabe
26 pencils

smart...

Guest's picture
Guest

Saw it without the audio (at work) and it's actually great silent, too.

thedesignaddict's picture
thedesignaddict
5329 pencils

Excellent insight. Nicely executed. 10/10

Guest's picture
Guest

Who is the narrator?

Janae's picture
Janae
385 pencils

really good concept. i loved to watch the clip.
the last scene could be a little bit more dramatic. all the
lights in the house are switched on and not just one lamp.
got me curious about the other work from the agency.

RG's picture
RG
181 pencils

Respect.

RG

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