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BC Dairy Foundation: T-Rex

Advertising Agency: DDB, Vancouver, Canada
Director: Ruairi Robinson
Creative: Alan Russell
Copywriter: James Lee
Art Director: Dean Lee
Production company: Zanita Films
Director: Ruairí Robinson
Animation: Screen Scene
Visual Effects: Screen Scene
Sound Production Company: Dick and Rogers

13 comments

Stefan HOUGAERTS's picture
Stefan HOUGAERTS

This idea is kinda simpel, but I like the 3d work, It works good with the humour they try to put forward. My question would be, WHY BLOODY CAVEMEN?

Survival of the fittest could have brought far more nuttier ideas, but we don't always choose wath goes on the air and wont doesn't. Made me smile

RexMayers's picture
RexMayers

I'll tell you what is nuttier, your comment.

Great ads.

Lyon's picture
Lyon

I agree, nice ads and clear idea. Crafting is very good too.

stoemp's picture
stoemp

The idea aint right... it says: "There will always be someone stronger than you", drinking milk won't change that. You can drink as much milk as you want, Big ugly T rex will always have your ass.

kikibilly's picture
kikibilly

Dumbass, the two other guys can run away because they are fitter than the guy who only drinks feezy drinks and eats junk food.

So stay fit and drink milk laimo.

laylowmoe's picture
laylowmoe
328 pencils

Actually, that's not the idea.

The idea is that drinking soda will kill you. So drink milk instead.

Somewhat dodgy, but it's the humour and execution that makes it work. 'Sides, not all advertising has to be convincing - but all advertising has to be memorable. These certainly are.

RexMayers's picture
RexMayers

Your Ugly.

Artchique's picture
Artchique
166 pencils

This one is by far my favorite. Awesome ads.

Yongsun Kim's picture
Yongsun Kim
13 pencils

great!

gienel's picture
gienel

funny everything is right on this ad

madugongmaria's picture
madugongmaria
74 pencils

its nice, but how it was portrayed, its like "softdrinks can distract you" rather than "softdrinks are not healthy". but i love that the trex didnt eat him, rather stepped on him, and was later on scratching his feet on the rock to scrape off the caveman's remains. made me smile.

liar's picture
liar
386 pencils

I do not really care whether to drink milk or not on this one. The scrapping of its feet is just killing me off.

Guest's picture
Guest

I don't like this type of ad..........

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