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BBR Saatchi & Saatchi Tel Aviv: So what is Integrated Advertising?

Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel
CEO: Yossi Lubaton
Executive Creative Director / Deputy CEO: Yoram Levi
Chief Creative Officer: Nadav Pressman
VP Production & Content: Dorit Gvili
Producer: Bosmat Marmarely
DOP: Ofir Kedmi
Off-line Editor: Tom Sofer
Original Music: Ran Shem-Tov, Shiri Hadar / The Sound Makers Productions
Sound Editor: Itay Swisa
Hand Models: Liat Samuel, Yogev Sivan
Post Production: Snowball Studios
P.P. Producer: Orit Chlebowski
On-line Editors: Andrey Lutsker, Ariel Levental

15 comments

calvinslogic's picture
calvinslogic
23 pencils

Kudos on the effort...but was it all worth the effort?! I'm focussing on the message that this communication is driving. It was lengthy and sped up at portions, leaving me with a convoluted message. Again, great production value, I do not deny that.

kleenex's picture
kleenex
28628 pencils

I love the effort.....

I thought I got what was integrated marketing was from the video.

t1sh0cfc's picture
t1sh0cfc
38 pencils

Very nive from Saatchi :) I like their approach.

ignitionspark's picture
ignitionspark
212 pencils

Interesting ad!

fake md's picture
fake md
34 pencils

in irrelevant addition to ad: start to watch with the manowar's warriors of the world united...

lezy's picture
lezy
377 pencils

awsm ad
very clear
involving
innovative

and informative.

in all 3.41 min of awsm creativity of communication.
:)

JCG's picture
JCG
39 pencils

GREAT WORK! pristine explanation and very usefull to show students what is the near future of advertising.

indiamoin's picture
indiamoin
2 pencils

Truly Clever & precise communication

right brain's picture
right brain
7 pencils

I love the animation, but they are introducing integrated advertising as if it's some new thing. The best campaigns have been integrated since the dawn of sponsors.

Madibaman's picture
Madibaman
107 pencils

Fantastic effort, but I think there was simply too much going on all at once. The video was great, but then there was the bouncy music, plus a sh*tload of VO - waaay too much was said too quickly. I got so engrossed by what was going on on-screen, I completely tuned out the messaging about 30 seconds into it. I want to love it, but in my opinion, it kind of backfired.

maesepedro's picture
maesepedro
90 pencils

The art direction is cute but this folksy, homemade style has been done to death, the music is annoying and I've heard this definition of integrated advertising a million times before.

WiNtSoN's picture
WiNtSoN
9 pencils

Interesting! But since the art direction is kind of fantasy, thus I can't pay full attention on both the message and the art works. It took me a several views in order to fully understand the message but yet the art works are still GREAT! I Love them! :D

the pencil's picture
the pencil
235 pencils

Clever

MJones675's picture
MJones675
16 pencils

This was better stated then an Integrated Marketing and Promotions textbook I have.

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