BBC: Wonderful world
High Bandwidth | Low Bandwidth | Mobile
RKCR/Y&R has created a trail paying homage to David Attenborough’s final appearance on the BBC. The 2 minute spot, which was released last night after the final episode of Frozen Planet, shows clips of wildlife footage voiced over by Attenborough saying the lyrics to Louis Armstrong’s “What a Wonderful World”. The challenge was to create a trail that explicitly showcased the phenomenal content the BBC has brought, and will continue to bring, the nation and to implicitly pay homage to the legend that is Sir David Attenborough.
Advertising Agency: RKCR/Y&R, UK
Executive Creative Director: Mark Roalfe
Creatives: Ted Heath, Paul Angus
Business Directors: Jo Bacon, Holly Smith
Account Director: Josh Harris
22 Comments
It's OK, but it does have a Discovery channel small deja vu. Make that a big deja vu.
I totally jizzed my eyes. Beautiful.
and then we all wake up.
strange days
great stuff as always from sir Attenborough. Pity he was not forced to sing it along.
BBC footage and abilities of nature vouyerism are stunning.
http://www.mixcloud.com/miko1aj/
BBBBBeautiful.
Wonderful Adv!
I love it. Grammy winning singing...
I fell in love !
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
Beautiful.
pjn
A complete bomb
Really wonderful. Makes me feel guilty of doing wrong things to the environment, but does not make me watch BBC more than I already did.
It isn't supposed to. It was the finale of a nature series intended to be seen by viewers who already watched the particular BBC broadcast. The BBC don't advertise by the way so perhaps that is where confusion crept in for you.
absolutely stunning!
Such a beautiful way to celebrate a remarkable series of documentaries. I enjoyed every second.
AD 7
Excellent! It's thought provoking yet celebrates the wonders of the world we live in. Congrats for the Gold medal!
Those kooky animals... it made my day.
Just brilliant.
i love the penguin at the very beginning raising head with eyes closed, just as if saying a prayer in his mind
www.stoliczek.net creative solutions www.esapro.com/it-solution-box/ in sql
love it
I truly loved this. It made me melancholy yet reflective in a good way. Having the strings playing in the background really brought it together for me. Some of those visuals are just untouchable. It makes you appreciate documentarians and the world we're in.
omg wonderful:)
This reminds me of "Planet Earth" Documentary Series which BBC did few years ago. Amazing planet we're living in.
Мой Вебсайт