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BBC: Wonderful world

RKCR/Y&R has created a trail paying homage to David Attenborough’s final appearance on the BBC. The 2 minute spot, which was released last night after the final episode of Frozen Planet, shows clips of wildlife footage voiced over by Attenborough saying the lyrics to Louis Armstrong’s “What a Wonderful World”. The challenge was to create a trail that explicitly showcased the phenomenal content the BBC has brought, and will continue to bring, the nation and to implicitly pay homage to the legend that is Sir David Attenborough.

Advertising Agency: RKCR/Y&R, UK
Executive Creative Director: Mark Roalfe
Creatives: Ted Heath, Paul Angus
Business Directors: Jo Bacon, Holly Smith
Account Director: Josh Harris

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23 comments

Temple's picture
Temple
9621 pencils

It's OK, but it does have a Discovery channel small deja vu. Make that a big deja vu.

andylefty's picture
andylefty
4533 pencils

I totally jizzed my eyes. Beautiful.

hawaiian loop's picture
hawaiian loop
47 pencils

and then we all wake up.

strange days

miko1aj's picture
miko1aj
3097 pencils

great stuff as always from sir Attenborough. Pity he was not forced to sing it along.
BBC footage and abilities of nature vouyerism are stunning.

Sarah80's picture
Sarah80
207 pencils

BBBBBeautiful.

Edoz's picture
Edoz
241 pencils

Wonderful Adv!

kleenex's picture
kleenex
26920 pencils

I love it. Grammy winning singing...

Hadrons's picture
Hadrons
5743 pencils

I fell in love !

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

pneuburg's picture
pneuburg
251 pencils

Beautiful.

pjn

Emos's picture
Emos
27 pencils

A complete bomb

JanLieshout's picture
JanLieshout
12 pencils

Really wonderful. Makes me feel guilty of doing wrong things to the environment, but does not make me watch BBC more than I already did.

YCFC19's picture
YCFC19
26 pencils

It isn't supposed to. It was the finale of a nature series intended to be seen by viewers who already watched the particular BBC broadcast. The BBC don't advertise by the way so perhaps that is where confusion crept in for you.

timesashes's picture
timesashes
77 pencils

absolutely stunning!

antintheplug's picture
antintheplug
15 pencils

Such a beautiful way to celebrate a remarkable series of documentaries. I enjoyed every second.

AD 7

vasilissa's picture
vasilissa
16 pencils

Excellent! It's thought provoking yet celebrates the wonders of the world we live in. Congrats for the Gold medal!

GregJ's picture
GregJ
48 pencils

Those kooky animals... it made my day.

YCFC19's picture
YCFC19
26 pencils

Just brilliant.

mariobross2's picture
mariobross2
34 pencils

i love the penguin at the very beginning raising head with eyes closed, just as if saying a prayer in his mind

marano's picture
marano
348 pencils

love it

KimKong's picture
KimKong
198 pencils

I truly loved this. It made me melancholy yet reflective in a good way. Having the strings playing in the background really brought it together for me. Some of those visuals are just untouchable. It makes you appreciate documentarians and the world we're in.

Bodeha's picture
Bodeha
18 pencils

omg wonderful:)

poleva's picture
poleva
17 pencils

This reminds me of "Planet Earth" Documentary Series which BBC did few years ago. Amazing planet we're living in.

boom's picture
boom
119 pencils

really great work.

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