BBC: Wonderful world

RKCR/Y&R has created a trail paying homage to David Attenborough’s final appearance on the BBC. The 2 minute spot, which was released last night after the final episode of Frozen Planet, shows clips of wildlife footage voiced over by Attenborough saying the lyrics to Louis Armstrong’s “What a Wonderful World”. The challenge was to create a trail that explicitly showcased the phenomenal content the BBC has brought, and will continue to bring, the nation and to implicitly pay homage to the legend that is Sir David Attenborough.

Advertising Agency: RKCR/Y&R, UK
Executive Creative Director: Mark Roalfe
Creatives: Ted Heath, Paul Angus
Business Directors: Jo Bacon, Holly Smith
Account Director: Josh Harris

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23 comments

9453 pencils

TempleThursday, December 8, 2011 - 15:30

It's OK, but it does have a Discovery channel small deja vu. Make that a big deja vu.

4432 pencils

andyleftyThursday, December 8, 2011 - 15:37

I totally jizzed my eyes. Beautiful.

42 pencils

hawaiian loopThursday, December 8, 2011 - 17:07

and then we all wake up.

strange days

3068 pencils

miko1ajFriday, December 9, 2011 - 06:13

great stuff as always from sir Attenborough. Pity he was not forced to sing it along.
BBC footage and abilities of nature vouyerism are stunning.

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207 pencils

Sarah80Friday, December 9, 2011 - 07:02

BBBBBeautiful.

234 pencils

EdozFriday, December 9, 2011 - 12:15

Wonderful Adv!

15866 pencils

kleenexFriday, December 9, 2011 - 12:51

I love it. Grammy winning singing...

5644 pencils

HadronsSunday, December 11, 2011 - 10:03

I fell in love !

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

251 pencils

pneuburgFriday, December 16, 2011 - 09:25

Beautiful.

pjn

27 pencils

EmosSunday, December 25, 2011 - 02:12

A complete bomb

12 pencils

JanLieshoutMonday, January 2, 2012 - 07:03

Really wonderful. Makes me feel guilty of doing wrong things to the environment, but does not make me watch BBC more than I already did.

26 pencils

YCFC19Monday, January 30, 2012 - 20:59

It isn't supposed to. It was the finale of a nature series intended to be seen by viewers who already watched the particular BBC broadcast. The BBC don't advertise by the way so perhaps that is where confusion crept in for you.

64 pencils

timesashesWednesday, January 25, 2012 - 23:18

absolutely stunning!

15 pencils

antintheplugThursday, January 26, 2012 - 00:32

Such a beautiful way to celebrate a remarkable series of documentaries. I enjoyed every second.

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16 pencils

vasilissaThursday, January 26, 2012 - 03:08

Excellent! It's thought provoking yet celebrates the wonders of the world we live in. Congrats for the Gold medal!

54 pencils

GregJThursday, January 26, 2012 - 17:27

Those kooky animals... it made my day.

26 pencils

YCFC19Monday, January 30, 2012 - 20:55

Just brilliant.

34 pencils

mariobross2Sunday, February 5, 2012 - 13:41

i love the penguin at the very beginning raising head with eyes closed, just as if saying a prayer in his mind

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358 pencils

maranoMonday, February 6, 2012 - 15:36

love it

206 pencils

KimKongTuesday, February 7, 2012 - 00:37

I truly loved this. It made me melancholy yet reflective in a good way. Having the strings playing in the background really brought it together for me. Some of those visuals are just untouchable. It makes you appreciate documentarians and the world we're in.

20 pencils

BodehaMonday, February 20, 2012 - 09:08

omg wonderful:)

21 pencils

polevaWednesday, March 21, 2012 - 12:01

This reminds me of "Planet Earth" Documentary Series which BBC did few years ago. Amazing planet we're living in.

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94 pencils

boomTuesday, June 26, 2012 - 18:07

really great work.

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