May 2010

Life can sure be unfair sometimes. Especially for this steward who dutifully keeps his eyes pinned to the crowds in the stands while over the years some of the most stunning Dutch goals have been scored behind his back. But luckily, after all these years, he now also has something exciting to watch because the stands have gotten a lot better looking thanks to the Bavaria DutchDress.

Advertising Agency: Selmore, Amsterdam, The Netherlands
Creative Directors: Poppe Van Pelt, Diederick Hillenius
Art Director: Diederick Hillenius
Copywriter: Poppe Van Pelt
Agency Producer: Patrick Nelemans
Account Supervisor: Olivier Koning
Advertiser's Supervisors: Peer Swinkels, Frenkel Denie, Mathieu Veldhuijzen
Account Managers: Vincent Breedveld, Floor Schroeijers
Production Company: L-A-D-A
Producers: Jacques Vereecken, Karen Bruinsma
Director: Tomas Kaan
D.O.P: Steve Walker, Niels Boon
Editor: Tobias Corba
Editing Company: Condor Sound
Design / Arrangement: Fc Walvisch / Marcel Bultman
Post Production: Condor - Philip Huis In 't Veld

Comments (6)

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Highest Rated

Guest's picture

Like it!

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Yeah don't forget, this turned in ambush marketing as during the 2010 FIFA World Cup, 36 women clad in orange DutchDresses went to the Netherlands vs Denmark match in Johannesburg. Tournament officials evicted the group en masse from the stadium. Bavaria wasn't a sponsor of the World Cup and the dresses had a Bavaria logo.

kgeiger's picture
Activity Score 7287

And the ensuring media coverage was phenomenal...

morse's picture
Activity Score 17364

Good things come to those who wait. Nice ad.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

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Cesar Hector's picture
Cesar Hector
Activity Score 217

Nice girls, nice dresses, nice ad, although the concept isn't a mind blower. The important thing it's the repercution it had as a marketing strategy.

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Like it!