Bavaria: Mickey Rourke

An irritated Mickey Rourke enters the hotel bar of the Waldorf Astoria in New York and demands a beer. Knowing Mickey's reputation the bartender decides to give him 0.0% instead of a regular Bavaria. He won't taste the difference. So when he goes up to his room everything seems okay. Until a minibar is thrown out of the hotel window filled with Bavaria 0.0%. Now Mickey Rourke enters the bar again. But instead of going after the bartender he sits down and orders one of his beers. Right. 0.0% from Bavaria.

Advertising Agency: Selmore, Amsterdam, The Netherlands
Creative Directors: Jakko Achterberg, Niels Westra
Art Director: Jakko Achterberg
Copywriter: Niels Westra
Agency Producer: Patrick Nelemans
Account Supervisor: Olivier Koning
Advertiser's Supervisors: Peer Swinkels, Frenkel Denie, Marco Van Bilsen, Jeroen Vonk
Account Manager: Vincent Breedveld, Floor Schroeijers
Production Company: BONKERS
Producer: Saskia Kok
Director: Jonathan Herman
D.O.P: Tim Morris Jones
Editor: Martin Heijgelaar
Sound Design / Arrangement: Geert Van Gaalen (Studio De Keuken)
Post Production: Hectic Electric

April 2010


Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

great acting :) effective too I reckon

Cesar Hector's picture
Cesar Hector
217 pencils

Totally agree :-D

miko1aj's picture
3086 pencils

oh man. what does he look like. oh man.

morse's picture
17008 pencils

Very nice acting. It's like watching one of those MTV shows. Entertaining.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Oblabla's picture
298 pencils

great idea!


Brainsugar's picture
1613 pencils

great! Good acting.

adsadsads's picture
130 pencils


Temple's picture
11031 pencils

Excellent. Gold Lion material.

velle's picture
1550 pencils

I enjoyed this ad - I feel like I should refrain from asking if Mickey is really like that in person because that would be so rude of me - not that I expect anyone here to know :D

CuriousPencil's picture
4225 pencils

Great stuff. Shame it tastes so sh*t, but hey, it's advertising, nobody said it had to be true, right?

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