Average: 9 (76 votes)

An irritated Mickey Rourke enters the hotel bar of the Waldorf Astoria in New York and demands a beer. Knowing Mickey's reputation the bartender decides to give him 0.0% instead of a regular Bavaria. He won't taste the difference. So when he goes up to his room everything seems okay. Until a minibar is thrown out of the hotel window filled with Bavaria 0.0%. Now Mickey Rourke enters the bar again. But instead of going after the bartender he sits down and orders one of his beers. Right. 0.0% from Bavaria.

Advertising Agency: Selmore, Amsterdam, The Netherlands
Creative Directors: Jakko Achterberg, Niels Westra
Art Director: Jakko Achterberg
Copywriter: Niels Westra
Agency Producer: Patrick Nelemans
Account Supervisor: Olivier Koning
Advertiser's Supervisors: Peer Swinkels, Frenkel Denie, Marco Van Bilsen, Jeroen Vonk
Account Manager: Vincent Breedveld, Floor Schroeijers
Production Company: BONKERS
Producer: Saskia Kok
Director: Jonathan Herman
D.O.P: Tim Morris Jones
Editor: Martin Heijgelaar
Sound Design / Arrangement: Geert Van Gaalen (Studio De Keuken)
Post Production: Hectic Electric
Published: April 2010

10 comments

Jaap Grolleman's picture
6926 pencils
Jaap Grolleman

great acting :) effective too I reckon

Cesar Hector's picture
219 pencils
Cesar Hector

Totally agree :-D

miko1aj's picture
3068 pencils
miko1aj

oh man. what does he look like. oh man.

morse's picture
11495 pencils
morse

Very nice acting. It's like watching one of those MTV shows. Entertaining.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Oblabla's picture
298 pencils
Oblabla

great idea!

Oblabla.wordpress.com

Brainsugar's picture
1569 pencils
Brainsugar

great! Good acting.

adsadsads's picture
130 pencils
adsadsads

FUNNY

Temple's picture
9453 pencils
Temple

Excellent. Gold Lion material.

velle's picture
1556 pencils
velle

I enjoyed this ad - I feel like I should refrain from asking if Mickey is really like that in person because that would be so rude of me - not that I expect anyone here to know :D

CuriousPencil's picture
4317 pencils
CuriousPencil

Great stuff. Shame it tastes so sh*t, but hey, it's advertising, nobody said it had to be true, right?