November 2009

Eight VFX Goes a Long Way for one 'Drop' of Bavaria Beer


The spot tells the tale of a single drop of water making its way from one of the purest wells in the world to a tap of Bavaria Beer. On its journey, our little drop faces myriad challenges, trying to remain pure amidst tough terrain and bad weather, before it can be mixed with hopps and wheat. He even experiences a very close call with a predatory spider. No spoilers here, though; you have to watch the spot to find out how our valiant hero's journey ends.

AD, Shoot Supervision and Matte Painting: Yann Mallard

Film advertisment created by Selmore, United States for Bavaria, within the category: Alcoholic Drinks.

Advertising Agency: Selmore, USA
Art Director: Jarr Geerligs
Copywriter: Kim Triesscheijn
Account: Olivier Koning, Floor Schroeiers
Client: Marco van Bilsen, Frenkel Denie, Peer Swinkels, Mathieu Veldhuijzen
VFX: Eight VFX
VFX EP: Baptiste Andrieux
VFX Supervisor: Vania Alban-Zapata
Compositors: Nicolas Cadorette Vigneau, Jean-Marc Demmer, MC
Animators: Freddy Burgos, Chien-I Kao
CG Artists: Giancarlo Lari, Shuichi Nakamara, Mathias Jourdes, Raphael Protti
Digital Integration: Yannick Leblanc
Roto Artists: Marianne Magne, Joe Chiao
VFX Producer: Marsi Frey
Production: Bonkers
Director: Matthijs van Heijningen
Executive Producer: Saskia Kok
Producer: Daan Hofman
Sound: FC Walvisch
Music: Massive Music
Post Production: HecticElectric, MacGyver
Editor: Jono Griffith, Michael Horvers

Comments (12)

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Highest Rated

Guest's picture

Bavaria is most definitely a Dutch beer!

ACreativeSpirit's picture
Activity Score 176

love the ending

Always try to be unique even when forced to conform.

sirvan's picture
Activity Score 29860



"I love some things, and don't love some other things."

munirgee's picture
Activity Score 454

Great Work !

szkwadrat's picture
Activity Score 210

great concept and fantastic final!

satrianee's picture
Activity Score 3748

Great story... Well said. Sorry for the pure (poor) drop tough.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Heh, typical beer humor, well done

marranoman's picture
Activity Score 15

joajoa, i love this endings, good ad, good idea, good art

Fran821's picture
Activity Score 23
Prof's picture
Activity Score 1449

bavaria = german

why do they speak dutch at the end?
or is it a dutch brand oO

Quite really.

Guest's picture

Bavaria is most definitely a Dutch beer!

Brain-Art's picture
Activity Score 1101

Nice Art Direction

petimadmoiselle's picture
Activity Score 127

LOL! Aww that poor unsuspecting water droplet.