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Bavaria: Charlie Sheen Reborn

We witness how Charlie Sheen leaves the Rehab clinic. While driving home he notices that everybody on the streets -even cops and pregnant women- is drinking beer. When he arrives home, he finds out what has happened to the world: everybody is drinking Bavaria 0.0% (alcohol free beer).

Advertising Agency: Selmore, Amsterdam, The Netherlands
Creative Director: Diederick Hillenius
Art Director: Tibor van Ginkel
Copywriter: Thomas Reinhold
Agency Producer: Marga Bierema
Account Supervisor: Olivier Koning
Advertiser's Supervisors: Peer Swinkels, Ralph Bogaerts, Jeroen Vonk
Account Manager: Vincent Breedveld/Eel Suermondt
Producer: Saskia Kok
Director: Jonathan Herman
D.O.P: Glynn Speeckeart
Editor: Gert Van Berckelaer
Music: Massivemusic
Sound Design / Arrangement: Fc Walvisch
Post Production: Hectic Electric
Other Credits: Richard H. Coll
Published: April 2012

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12 comments

thedesignaddict's picture
thedesignaddict
5366 pencils

Really nice. Funny, unexpected and memorable.

Temple's picture
Temple
9621 pencils

Zero alcohol beers usually have zero production budgets. Well done Bavaria for both the celebrity use and the ad spending. This is money that will come back to you.

kleenex's picture
kleenex
26978 pencils

I agree.

fernandofumey's picture
fernandofumey
15 pencils

You are soo right! :)

Design Central's picture
Design Central
364 pencils

Simple and good. Very good.

chuckieT's picture
chuckieT
680 pencils

This will get talked about. Good job and great use of celebrity.

Nike Diesel's picture
Nike Diesel
13339 pencils

Excellent use of a celeb and his (turbulent) personal life. Great work.

gonndo's picture
gonndo
1092 pencils

Very effective approach and execution, I don't know if is "really" creative though...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

bakamono's picture
bakamono
1006 pencils

Funny and so true. Good use of celebrity.

because therefore it is

peterklaus's picture
peterklaus
108 pencils

unexpected and memorable.

Al Woods's picture
Al Woods
19 pencils

Can't beat a simple and effective use of celebrity, especially someone you know is gonna love the gag.

kkamacho's picture
kkamacho
17 pencils

Awesome

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