Bavaria: Charlie Sheen Reborn
We witness how Charlie Sheen leaves the Rehab clinic. While driving home he notices that everybody on the streets -even cops and pregnant women- is drinking beer. When he arrives home, he finds out what has happened to the world: everybody is drinking Bavaria 0.0% (alcohol free beer).
Advertising Agency: Selmore, Amsterdam, The Netherlands
Creative Director: Diederick Hillenius
Art Director: Tibor van Ginkel
Copywriter: Thomas Reinhold
Agency Producer: Marga Bierema
Account Supervisor: Olivier Koning
Advertiser's Supervisors: Peer Swinkels, Ralph Bogaerts, Jeroen Vonk
Account Manager: Vincent Breedveld/Eel Suermondt
Producer: Saskia Kok
Director: Jonathan Herman
D.O.P: Glynn Speeckeart
Editor: Gert Van Berckelaer
Music: Massivemusic
Sound Design / Arrangement: Fc Walvisch
Post Production: Hectic Electric
Other Credits: Richard H. Coll
Published: April 2012
12 comments
Really nice. Funny, unexpected and memorable.
Zero alcohol beers usually have zero production budgets. Well done Bavaria for both the celebrity use and the ad spending. This is money that will come back to you.
I agree.
You are soo right! :)
Simple and good. Very good.
www.bollywood.fav.cc
This will get talked about. Good job and great use of celebrity.
Excellent use of a celeb and his (turbulent) personal life. Great work.
Very effective approach and execution, I don't know if is "really" creative though...
Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...
Funny and so true. Good use of celebrity.
because therefore it is
unexpected and memorable.
Can't beat a simple and effective use of celebrity, especially someone you know is gonna love the gag.
Awesome