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Batteriåtervinningen: The lady

When the fun is over - don't forget to recycle the batteries.

A campaign of six TV spots aired on Swedish national TV, starting the day after Christmas 2013 and continuing throughout the spring of 2014. The aim is to remind people that they should recycle their used batteries and small electronics.

Advertising Agency: Futurniture, Stockholm, Sweden
Creative Director / Art Director: Fredrik Nilsson
Copywriter: Malin Triumf
Photographer: Simon Rudholm
Director: David Sundin
Producer: Ann Sofi Oswald
Published: December 2013

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