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Batelco: Couple

Prior to movie screenings, cinemas always request viewers to keep their phones silent during the featured movie. Batelco had been given an opportunity to pitch for this air time against others who had already submitted their spots. The cinema co. had to decide which spot was best for them and accordingly would agree to run it. Batelco made it. And around the target audience segments and the films types viewed in cinema, the film campaign was crafted through an original and insightful idea and played in all cinemas in Bahrain. The power of insight. The truth of why you should switch your mobile off in the cinema vs. how to really get through to people.

Advertising Agency: FP7/BAH, Bahrain
Creative Director: Fadi Yaish
Art Directors: Fadi Yaish
Copywriters: Kongpope Siriwattanagarn, Aunido Anoop sen, Steve de Lange, Sameer Gaith
Account Director: Mohamed Sabra
Batelco Executive Marketing Manager: Abdulla Aziz
Batelco Brand Manager: Zainab mohammed
Production house: The Works
Director: Omar Hilal
Executive Producer: Hiba Mahmoud
Dop: Petar James

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9 comments

xcreativity's picture
xcreativity
2374 pencils

totally not a fan of this set of ads

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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Marlus Lau's picture
Marlus Lau
1806 pencils

heyy..thats cool. I like it, interesting approach for the subject.

mannuwahal's picture
mannuwahal
29 pencils

Tell you what, the concept is excellent! the purpose of the ad is to show nonsense of talking over the phone in a theater, but then try to understand that no couple or any set of individuals would ever discuss such issues over the phone. Generally, talk over the phone is limited to trivial things exceptions being when people just sit down in a corner and want to have lengthy conversations and that too when distance keeps them apart. Here, it's different, the husband is out to watch a movie but not in a different city or anywhere really far away.
Another aspect to this issue is how pissed other people feel when you are talking over the phone in the middle of a movie. That hasn't been highlighted as much as it should have been. The concept eruptions is laudable, though.

bad astronaut's picture
bad astronaut
544 pencils

it's a little over the top....but it works.

mannuwahal's picture
mannuwahal
29 pencils

They speaking hindi!! yay!! and I totally love the concept, the way it's carried throughout with those punches. Excellent!!

mannuwahal's picture
mannuwahal
29 pencils

Tell you what, the concept is excellent! the purpose of the ad is to show nonsense of talking over the phone in a theater, but then try to understand that no couple or any set of individuals would ever discuss such issues over the phone. Generally, talk over the phone is limited to trivial things exceptions being when people just sit down in a corner and want to have lengthy conversations and that too when distance keeps them apart. Here, it's different, the husband is out to watch a movie but not in a different city or anywhere really far away.
Another aspect to this issue is how pissed other people feel when you are talking over the phone in the middle of a movie. That hasn't been highlighted as much as it should have been. The concept eruption is laudable, though.

gmint7's picture
gmint7
2685 pencils

ceoncept is there.
execution is wrong. but how? i dunno.. sorry... (maybe its the confusing arab guy, and the people who don't look like they are in theatres)

:::J:::

Adaddicted's picture
Adaddicted
3435 pencils

The dubbing is terrible! I think they are persian, but conveyed the message though!!
They mostly watch these dumb movies and pretend to speak fluent Hindi.

But it is still happening here... ha ha...

withalltherespects

faiziart's picture
faiziart
54 pencils

indirect nice concept

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