Basics life: The 'Man'tra
Advertising Agency: Think Happy, Bangalore, India
Chief Executive Officer / Executive Creative Director: Kartik Iyer
Chief Creative Officer: Praveen Das
Lyricis: Kartik Iyer, Mikey Mccleary
Strategic Planning: Ravi Bhat
Copywriter: Athul C.
Art Director: Viduthlai Raj M.
Account Management: Neelima K Ajaykumar
Production House: Hello Robot
Producer: Kitisha Gaglani
Director: Barney Howells
Director of Photography: Edward Goldner
Music Director: Mikey McCleary
Art Director: Sid

8 comments
I like that
nice one... Desi touch mae bhi kuch kardho bhai...
Isn't this done by Happy?
http://www.afaqs.com/news/story/34341_BasicsLife.com+urges+men+to+shop...
http://isitamoonoraballoon.blogspot.com
cool!
Oblabla.wordpress.com
I thought it was fun.
too much Nagi Noda
http://www.youtube.com/watch?v=Vk-SlQ6qhhQ
terrible song, great art direction.
http://www.mixcloud.com/miko1aj/
Annoying song.