Basics life: The 'Man'tra

Advertising Agency: Think Happy, Bangalore, India
Chief Executive Officer / Executive Creative Director: Kartik Iyer
Chief Creative Officer: Praveen Das
Lyricis: Kartik Iyer, Mikey Mccleary
Strategic Planning: Ravi Bhat
Copywriter: Athul C.
Art Director: Viduthlai Raj M.
Account Management: Neelima K Ajaykumar
Production House: Hello Robot
Producer: Kitisha Gaglani
Director: Barney Howells
Director of Photography: Edward Goldner
Music Director: Mikey McCleary
Art Director: Sid

8 comments

124 pencils

alecrespoSaturday, June 30, 2012 - 23:11

I like that

20 pencils

ansijoMonday, July 2, 2012 - 02:54

nice one... Desi touch mae bhi kuch kardho bhai...

568 pencils

Abhishek ParikhMonday, July 2, 2012 - 05:07

Isn't this done by Happy?

http://www.afaqs.com/news/story/34341_BasicsLife.com+urges+men+to+shop...

http://isitamoonoraballoon.blogspot.com

298 pencils

OblablaMonday, July 2, 2012 - 09:10

cool!

Oblabla.wordpress.com

15726 pencils

kleenexMonday, July 2, 2012 - 09:26

I thought it was fun.

13 pencils

sebariasMonday, July 2, 2012 - 10:31

too much Nagi Noda
http://www.youtube.com/watch?v=Vk-SlQ6qhhQ

3068 pencils

miko1ajFriday, July 6, 2012 - 05:36

terrible song, great art direction.

http://www.mixcloud.com/miko1aj/

56 pencils

diegosaenzMonday, July 9, 2012 - 13:50

Annoying song.

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