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Barnes & Noble: Read Forever Anthem

Advertising Agency: Mullen, Boston, USA
Chief Creative Officer: Mark Wenneker
Group Creative Director / Copywriter: Dave Weist
Group Creative Director / Art Director: Tim Vaccarino
Copywriter: Tim Hanrahan
Executive Director of Integrated Production: Liza Near
Executive Producer: Zeke Bowman
Account Service: Alex Leikikh, John Hornaday
Production Company: The Directors Bureau
Director: Mike Mills
Executive Producer: Cayce Cole
Producer: Youree Henley
DP: Natasha Braier
Editorial: Lost Planet
Editor: Saar Klein
Assistant Editor: Greg Flick
Executive Producer: Krystn Wagenberg
Producer: Amy Lazarus
Color Correct: CO3
Colorist: Tim Masick
Visual Effects: Brickyard
Lead VFX Artist: Geoff McAuliffe
Senior VFX Artists: Sean McLean, Patrick Poulatian, Jimi Simmons
VFX Executive Producer: Kirsten Anderson
CGI/Graphics Artist: Robin Hobart
Music: Garth Stevenson Music
Composer: Garth Stevenson
Audio Post: Soundtrack
Sound Design / Mixer: Mike Secher

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5 comments

CommandZ's picture
CommandZ
2472 pencils

Really nice copywriting. That said, why would a consumer get a nook over the other options, what the differentiator here?

atb2005's picture
atb2005
13567 pencils

Probably because it comes in color? lol Though I wouldn't call that a real differentiator. On a different note, why would they include actual books in a spot that advertises a digital reader?

Temple's picture
Temple
9621 pencils

Agree with CommandZ. If this was the first e-reader on the market, there could have been a point. It's a bit like a car saying, hey it's great to ride a car and not horses anymore.

kleenex's picture
kleenex
26978 pencils

Well CommandZ the Nook does have its advantages like the Android OS.

brendansparrow's picture
brendansparrow
204 pencils

It's nicely written though doesn't really sell the product, rather just the habit of reading. Also, they didn't do very well at showing the benefits of an e-reader when the readers in the advert looked much more comfortable reading traditional books.

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