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Barclays Singapore Open: Rugby
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Advertising Agency: TBWA Singapore
Creative Directors: Graham Kelly, Ron Fielding
Art Director: Aaron Tan
Copywriter: Lawrence Stevenson
Director: Dogboy
Production Company: The Pound -Melbourne / Strawberry Films Singapore
Published: October 2007
Comments
The guy being pissed just spoils the thing... if he was bemused it wouldn't be so bad.
if we don't see the entire campaign, we would have no idea why the guy was so pissed. it was exaggerated anger gestures.
the style is a bit old.
sorry:)
(Looks like a typical mcdonalds ad)
Wish i was PART of the creative process!
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