Bank of Scotland: Zoom Quilt

Advertising Agency: RKCR/Y&R, UK
Creative Director: Damon Collins
Art Directors: Dave Godfree, Alex Bamford
Copywriter: Mark Waldron
Planners: Ben Kay, Simon Ringshall
Business Director: Matt Steward
Account Director: Fintan McGivern
Account Manager: Ben Boyles
Agency Producers: Tim Page, Lucy Schofield
Media Company: MEC
Production Company: Outsider
Director: Scott Lyon
Editor: Art Jones / Work Post
Post prod Producer: Cat Scott
Post-production: Wes / The Mill
Audio post-production: James Saunders / Jungle


Temple's picture
11037 pencils

Since when is a camera track-in considered to be creative?

Nike Diesel's picture
Nike Diesel
13431 pencils

All boring and so not engaging in any form or direction.

Faroul's picture
8 pencils

That was boring

AdBuzzer's picture
1168 pencils

I think the cinematic technique employed in this ad suits the message well. It's a bank that dates back to 17th century - did you expect skateboarders and Lady Gaga in its ad?

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