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Bank of America: Doors

Advertising Agency: BBDO New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
EVP, Senior Creative Director: Steve Rutter
Creative Director / Art Director: Salvatore Destefano
SVP, Senior Creative Director / Writer: Joe Lovering
TV Producer: Brian Gonsar
TV Production Co.: Park Pictures
Film / Video Director: Joaquin Baca-Asay
Director of Photography: Joaquin Baca-Asay
Editor: Cutting Room, Chuck Willis
Online: Josh Williams at Cutting Room, Telecine done by Tom Poole at Company 3
Music Producers: Melissa Chester, Jason Menkes Music: The Illusionaries - "The Contender"

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25 comments

dshott's picture
dshott
475 pencils

Cool, we use doors in the uk too! I have seen them in a few places in europe, and also in japan.

Anyone else use doors? (they are normally solid structures on hinges/runners seperating two different spaces)

matks's picture
matks
475 pencils

Yeah, in Poland crisis's reached us already, so we don't use doors as often as we used to. Windows are more popular nowadays. It maybe an inspiration for another Bank of America spot.

Guest's picture
Guest

oh the sarcasm!

Guest's picture
Guest

interesting that a bank in america is advertising at the moment.
a multi-million dollar production at that.
if i was with them, i'd probably be pulling my money out right about now....

creatively, the voice-over reeks of arrogance as well.

massive thumbs down.

oh, and dshott - what a dumb comment dude.

picopalqlea's picture
picopalqlea
999 pencils

yeah right. "keep moving forward" strait to welfare... fucking crises.

kgeiger's picture
kgeiger
7051 pencils

A "multi-million" for this? Wow. And I thought all the footage was downloaded from Getty... ;)

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Please do NOT tell me BofA actually had to use an ad agency to come up with this most uninspiring piece of copy. It might as well have come from a bored housewife of a marketing manager (on a dish cloth.)

And those vignettes? Oh. My. God. It just goes on and on with the most cliched, mundane stock images a CLIENT would find...

Is this the same BBDO that normally does creatively-charged tv spots? Please say it ain't so...

Guest's picture
Guest

at least the music isn't cliche **sarcasm**.

A "band" (ahem) doing a ripoff of "Bittersweet Symphony" again!

3 cheers for original ideas!

Wolf_Kind's picture
Wolf_Kind
20 pencils

Actually guys this is a great show of strength. If a bank can afford to advertise through the recession, they know what they're doing. And that's exactly what they're saying with the copy. They keep on moving forward, no matter what. I agree that it could have been shown in a more lateral way and that the VO and copy could be more inspiring... But all in all this is not that bad.

Guest's picture
Guest

As a US taxpayer AND bedeviled BoA stockholder, part of me is deeply appalled that they spent so much as a dollar on an advertisement. (I find the NYT full-page ads outrageous and yet another sign that management is delusional, but that's a separate topic.) As for "If they can afford to advertise through the recession, they know..." So far, they have "afforded" $55 billion of government money. $55 billion!!!

Marketing should continue, yes, but I can only HOPE they created this rather dull commercial with stock images and computer enhancements, on a very tight budget.

Guest's picture
Guest

Hey, does anyone know what song that is in the commercial? Tried looking for it online but no luck.

Thanks in advance
-ron in nyc

Guest's picture
Guest

Mighty fine soundtrack to a nicely themed ad. I have 3 emails and a phone call to an
answering machine at Bank of America asking to identify the music. Nothing now in over two weeks. Perhaps that's why I moved my $100,000 deposits to Wachovia a couple years ago, Bank of America: Too big for their own britches.

Guest's picture
Guest

Hi Ron in NYC - I noticed your comment was dated February 20, 2009, and you have not had any replys. To answer your question - the song is The Contender by the Illusionaries. I too have been looking like mad for the release date of this song. Nothing!!!! I can't figure out why (with the popularity of this song) that they cannot release this very beautiful song. I went to Google and typed in "The Contender by the Illusionaries". I am thinking this would be best place to find out anything about its debut.

Thanks, and bye,
AMT

Guest's picture
Guest

Been trying to track down music and got in touch with one of the music producers. His message is below:

Jason sent you a message.

--------------------
Re: The Illusionaries

Thanks Tia.

I was the music producer at the advertising agency, but I did not create the song.

Evergreen Copyrights licensed the track.
http://www.facebook.com/l.php?u=http://www.evergreencopyrights.com%2F

Hope that helps,

Jason
--------------------

Contacted Evergreen and waiting for reply. Hope they are more helpful than B of A.

Guest's picture
Guest

Hello, well here it is almost the end of the year 2010, and yet no one has been able to find any information about the music - The Illusionaries - The Contender.

The commercial titled Doors was done by BBDO New York advertising agency for B of A. It was released in February 2009.

I know that there has been much interest in this piece of music for several years, and the promise of the creation of the song has not been done. I'm still waiting.

AMT

Guest's picture
Guest

I really liked the ad. It's much better than the views of people sitting around in meetings doing "business" that you see on most banking ads. In fact, I felt inspired afterward -- that we can get through this.

Guest's picture
Guest

Done in Colombia a few years ago with a very different copy. Clever than this one, and with images less obvious.
Sorry Bank of America. Don't pass your crisis to the ads.

Guest's picture
Guest

Done in Colombia a few years ago with a very different copy. Clever than this one, and with images less obvious.
Sorry Bank of America. Don't pass your crisis to the ads.

Guest's picture
Guest

Yeesh, you guys are depressing. Just what we need in these times, right? Everyone always has to find SOMETHING to complain about. Get off your high horses and stop whining. It's a freaking TV ad.

Guest's picture
Guest

I agree with the post above. Now is not the time to continue with such negative attitudes. I found the ad inspiring as well. Instead of promoting a specific product to sell they are encouraging all of us to look through open doors. Hmm.... I like it!

Guest's picture
Guest

Amazingly Inspiring! Felt proud for some reason.

Guest's picture
Guest

boring that has being done many times.....it seems like a crisis of ideas that we have here in the ad

Guest's picture
Guest

I love this commercial! Music and all!!

Guest's picture
Guest

Very cool song!

riley kane's picture
riley kane
3 pencils

nice idea. cliched writing though.

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