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Bank Forum: Surprise

Advertising Agency: Ogilvy & Mather, Ukraine
Creative Directors: Will Rust, Ferenc Benesch
Art Directors: Taras Dzendrovskii, Zoltan Visy
Copywriters: Karolina Galacz, Sasha Doroguntsova
Accounts: Svetlana Polyakova, Martin Alles, Sasha Savonik
Producer: Irina Pigal
Director: Mikko Lehtinen / Sauna@Feel Films
Published: March 2011

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15 comments

Prof's picture
Prof
1453 pencils

What does anything have to do with anything in this spot? Critical failure.

Quite really.

JeffP's picture
JeffP
810 pencils

With a German bank, you won't get surprises. Which is a benefit for many people

lalmadv's picture
lalmadv
78 pencils

Different approach for a bank. Thumbs up.

atb2005's picture
atb2005
13567 pencils

The only reason I am giving this spot 6, instead of 7 or even 8, stars is because some people won't get it (the French Prof above). Excellent spot though!

Dingleberry Jack's picture
Dingleberry Jack
248 pencils

IMO You shouldn't kill points because "some people won't get it".
I'm not French, German, Asian or Amercian, and I totally got it. :)

I really love this spot.
8.5 from me, Plus and additional ghost-point, because it's a bank. Bank briefs are haaaard to work on...

CommandZ's picture
CommandZ
2474 pencils

I concur and second every point Abc made, especially the last one.

kleenex's picture
kleenex
30112 pencils

I like a bank with non surprises.

TommyO's picture
TommyO
1866 pencils

Cute.

Mick001's picture
Mick001
144 pencils

nice approach!

Glut's picture
Glut
3947 pencils

Excellent

Temple's picture
Temple
10300 pencils

Long time since an AOTW TV commercial made people use their brains. Very good Ukraine.

mikehi73's picture
mikehi73
23 pencils

Loved it...8 stars from me

SuperPolle's picture
SuperPolle
147 pencils

Brilliant. And very refreshing non-bank-like bank communication.

Jules sans Jim's picture
Jules sans Jim
45 pencils

очень круто
great direction

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