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Evolution

Agency: 
Published/Aired: 
August 2010
Description: 

Sehsucht director Ole Peters breathes life into 10- to 1,000-Swiss-Franc bank notes, animating origami-style creatures to illustrate campaign claims like "we're all part of nature - invest in our ecological funds". GiantMilkCan from Hamburg/Germany created the 3D-Characters.

Advertising Agency: Ruf Lanz Werbeagentur, Zurich, Switzerland
Creative Directors: Danielle Lanz, Markus Ruf
Art Directors: Andreas Hornung, Markus Ruf
Consultants: Michael Gassler, Sabrina Luck
Film Production: Markenfilm Schweiz AG, Zurich/Switzerland
Producer: Uli Scheper
in Co-Production with: Sehsucht GmbH, Hamburg/Germany
Director: Ole Peters
Producer: Stephan Reinsch
3D Animation Environment: Timo Krantz
Compositing: Christian Heyde, Thomas Schindler, Sebastian Spitze
3D Animation Character: GiantMilkCan, Hamburg/Germany Jan Hofmann, Mick Grass
Music: kirschnermusic GmbH, Zurich/Switzerland Alex Kirschner
Sound Design: Jingle Jungle AG, Zurich/Switzerland Gregor Rosenberger

Comments (16)

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Highest Rated

Guest's picture
Guest

Nice job!!!

JLL's picture
JLL
Activity Score 390

Good idea...

TommyO's picture
TommyO
Activity Score 1866

Nice execution. Very Transformers.

AssassinX's picture
AssassinX
Activity Score 1329

Yeah very good execution.

ekey's picture
ekey
Activity Score 2

good

Guest's picture
Guest

good

harish's picture
harish
Activity Score 42

good

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Well executed

Cube's picture
Cube
Activity Score 458

beautiful but could have squeezed a lot more out of it. Reminds me of the Fatboy Slim song "Right here, right now".

L. Wiesen's picture
L. Wiesen
Activity Score 1296

amazing execution

Sushi lover's picture
Sushi lover
Activity Score 907

nice film and nice idea, just like it!

Dream needs to be big!

Guest's picture
Guest

Nice, interesting, and to-the-point... well done

avnishart's picture
avnishart
Activity Score 43

nice execution....

Miss Copywriter 22's picture
Miss Copywriter 22
Activity Score 175

love it , brilliant ad, superb visuals and copy

cef's picture
cef
Activity Score 547

Money and origami is not a new idea, on the other hand i like the animation. it seems really well done...

Guest's picture
Guest

great work

Guest's picture
Guest

Nice job!!!

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