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Bananageddon

Published/Aired: 
May 2007

Tags

Description: 

In Sweden most people eat a banana after exercising, not
knowing it is inadequate in carbs and proteins. This behaviour must stop
immediately. Or else...

Advertising Agency: Saatchi & Saatchi, Stockholm, Sweden
Creative Director: Adam Kerj
Art Director: Gustav Egerstedt
Copywriters: Amalia Pitsiava, Magnus Jakobsson
Production company: B-reel

Comments (8)

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Highest Rated

adstrike's picture
adstrike
Activity Score 334

many people that exercise eat bananas to reduce the risk of cramp and also because the high levels of potasio of the fruit.
Beware of what you are saying before killing an idea.

Mucha suerte

Steeef's picture
Steeef
Activity Score 135

ROCK 'n ROLL!

Davosk's picture
Davosk
Activity Score 4815

I don't like banannas but I love this ad.

kc_brock's picture
kc_brock
Activity Score 703

HILARIOUS!

rd

Chris's picture
Chris
Activity Score 1985

this is farkin funny, very Hitchhikers guide to the galaxy style.

FPO's picture
FPO
Activity Score 58

The ad is funny. The microsite is funnier.

teenie's picture
teenie
Activity Score 1894

Funny, yes. On target? I don't know. It feels like another ad where the joke overtakes the leave-away. Too many peope eating bananas after exercising so the monkeys of the world will starve? You want people to know that they need to fuel up better after exercising - THAT'S the message. This ad feels like an excuse to do somethign funny, rather than a platform to vehicle the products' unique selling point. I laughed, but once the joke is over I'm left with zilch.

Prof's picture
Prof
Activity Score 1449

Coudn't agree more. THAT comment was on point ;)

Quite really.

adstrike's picture
adstrike
Activity Score 334

many people that exercise eat bananas to reduce the risk of cramp and also because the high levels of potasio of the fruit.
Beware of what you are saying before killing an idea.

Mucha suerte

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