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Banamex Citigroup: Cielito Lindo

To commemorate the bicentennial of Mexico’s Independence, Banamex (Mexico’s National Bank) rearranged the emblematic song “Cielito Lindo” and went on a tour all over the country to record it with the collaboration of amateur musicians representing every region of its wide territory. This is what happens when a whole nation sing united as one voice to congratulate each other from the heart.

Advertising Agency: Proeza Slai, Mexico
Creative Directors: Guido Von der Walde, Jacobo Vázquez, Javier Fontanelli
Art Director: Karla Orozco, Dani Trueba, Fer Horcasitas
Copywriter: Iván Alvarado, Lalo Rodríguez
Production company: Prado Sur
Audio Directors: Pierre Tatarka, Rodrigo Barbera
Published: September 2010

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19 comments

Guest's picture
Guest

eso ya se hizo hace años. la canción: stand by me. chale, qué triste que copiemos cosas y además nos hagamos gueyes.

Guest's picture
Guest

Uh... a little bit Starbucks Love Project? Was that your inspiration for mexican independence anniversary?

Guest's picture
Guest

This has been done. It's exactly like "Playing for Change", the second one.

Guest's picture
Guest

Shut up! Just listen and see...

Guest's picture
Guest

copia o no nada como el Ciielito Lindo y nada como Mexico

karova's picture
karova
40 pencils

Nada como los mexicanos copiando... fail.

karova's picture
karova
40 pencils

Nada como los mexicanos copiando... fail.

Guest's picture
Guest

not just the second one of Playing for change"... This is the exactly the same concept. But it still enjoying !!!!

Guest's picture
Guest

Most likely these guys are freakin' stupid ignorant white trash redneck gringos who do not understand what culture is because their country totally lacks of it.

Guest's picture
Guest

Son unos ladrones

Guest's picture
Guest

Ladrones

Guest's picture
Guest

¿no se les hace mal pedo tener el cinismo de subirlo como si fuera suyo? gracias a gente como ustedes, a los de la activación de Corona que se robaron lo de Heineken, a los que se robaron el comercial de Johnnie Walker: a México lo tachan de mediocre y copión. qué bueno que subieron sus nombres para que la gente sepa a quién no contratar en un futuro. saludos.

Guest's picture
Guest

Tantita MADRE que no les da pena

Guest's picture
Guest

Y como siempore copiando o es pura casualidad que se parezca al video de STAND BY ME, pinches piratas.

Guest's picture
Guest

No sé qué está más culero: que se lo hayan robado o que cínicamente lo suban a adsoftheworld.

Guest's picture
Guest

No sé que está más culero, que lo hayan subido al adsoftheworld, o que el criterio de quienes decidieron hacerlo.

Guest's picture
Guest

3 directores creativos, 3 directores de arte y 2 redactores para este pinche fusil!??!?

TuPedritoNYC's picture
TuPedritoNYC
3 pencils

So the concept has been used before... nothing unusual about that and nothing wrong with it! Despite the commercial aspect, it's beautiful.

Es un anuncio de Banamex, y el estilo no es original. Eso no lo hace un robo ni niega que es una obra hermosa que muestra algunas cosas bonitas de la cultura mexicana. Gastan tanta energía criticando que pierden el valor de la obra. El video me encantó y no canso de mirar y escucharlo.

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