Cielito Lindo

September 2010
To Like please login or register

Also From This Campaign (1 items)


To commemorate the bicentennial of Mexico’s Independence, Banamex (Mexico’s National Bank) rearranged the emblematic song “Cielito Lindo” and went on a tour all over the country to record it with the collaboration of amateur musicians representing every region of its wide territory. This is what happens when a whole nation sing united as one voice to congratulate each other from the heart.

Advertising Agency: Proeza Slai, Mexico
Creative Directors: Guido Von der Walde, Jacobo Vázquez, Javier Fontanelli
Art Director: Karla Orozco, Dani Trueba, Fer Horcasitas
Copywriter: Iván Alvarado, Lalo Rodríguez
Production company: Prado Sur
Audio Directors: Pierre Tatarka, Rodrigo Barbera

Comments (19)

Log in or register to post comments

Highest Rated

TuPedritoNYC's picture
3 Activity Scores

So the concept has been used before... nothing unusual about that and nothing wrong with it! Despite the commercial aspect, it's beautiful.

Es un anuncio de Banamex, y el estilo no es original. Eso no lo hace un robo ni niega que es una obra hermosa que muestra algunas cosas bonitas de la cultura mexicana. Gastan tanta energía criticando que pierden el valor de la obra. El video me encantó y no canso de mirar y escucharlo.