BACI: The hunt
Baci, the French boutique lingerie brand, has launched an ad for its new women's range, which reveals what might happen if its models could hunt men. The campaign coincides with the aftermath of the French game-hunting season and promotes the pursuit of another kind of "hunt".
Advertising Agency: Mademoiselle Scarlett, Paris, France
Creative Director: Olivier Bouas-Laurent
Art Director / Copywriter: Christophe Mallus
Director: Maxime Charden
Account manager: Séverine de Nazelle
Published: February 2013