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BACI: The hunt

Baci, the French boutique lingerie brand, has launched an ad for its new women's range, which reveals what might happen if its models could hunt men. The campaign coincides with the aftermath of the French game-hunting season and promotes the pursuit of another kind of "hunt".

Advertising Agency: Mademoiselle Scarlett, Paris, France
Creative Director: Olivier Bouas-Laurent
Art Director / Copywriter: Christophe Mallus
Director: Maxime Charden
Account manager: Séverine de Nazelle
Published: February 2013

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11 comments

kleenex's picture
kleenex
28787 pencils

Those ladies can hunt me anytime...

Temple's picture
Temple
10138 pencils

I'm not sure about the idea, but I'm 100% sure that this model's ass should get a Gold Lion.

CommandZ's picture
CommandZ
2474 pencils

+1

alausa's picture
alausa
1420 pencils

Amen!

josh n.'s picture
josh n.
501 pencils

nothing special, but it works!

ancana22's picture
ancana22
273 pencils

gostosas! só!

abake's picture
abake
1259 pencils

So Baci makes lingerie that makes men want to run away from women. Cute.

certaintly's picture
certaintly
4060 pencils

idea is ok i guess, but the execution is just horrible... really really bad production. looked amateurish
why would they be running away?

monoliz's picture
monoliz
1326 pencils

they have no insight, very bad actors and beautiful ladies.

DirkDiggler's picture
DirkDiggler
2 pencils

Those guys are completely gay

Luca de Santis's picture
Luca de Santis

aweful sexist

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