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Bacardi: Inventions

Music: Track: NYC moves to the sound of LA

Advertising Agency: RKCR Y&R London, UK / Y&R, New York, USA
Global Creative Directors: Guillermo Vega, Kevin Brady
Copywriter: Tara Lawall
Art Director: Devon Hong
Producer: Claudio Gorini
Assistant Producer: Pia Clarke-Ebrill
Business Director: Ben Caulfield
Account Director: Jamal Cassim
Production Company: Gorgeous
Director: Johnny Green
Producer: Spencer Dodd
Production Manager: Judy Vermuelen
Director Of Photography: Ben Seresin
Editor: Ted Guard At The Quarry
Post Production / Grade: The Mill
Composers: Rodriguez, Torres, Kauhola, Solis
Publisher: Warner Chappell
Artist: Funeral Partymaster
Owner: Sony Music
Audio Company: Factory Studios
Mixer: Anthony Moore

Published: 
June 2011

18 comments

Temple's picture
Temple
11243 pencils

So so. Nice music though.

gadgets's picture
gadgets
1063 pencils

the speed and music well balanced.
nothing extraordinary but OK for an alcohol commercial.

Richard Finch's picture
Richard Finch
201 pencils

The spirit seems reinvigorating, the music builds up a perceived excitement, the cheesy reinterpretation of what roles these inventions had towards a more "party-oriented" goal suits the brand, and the overall feel of the ad is a generic "Drink-our-drink-because-party" TVC but with an endearing twist.
Not bad, not amazing either.

pez's picture
pez
1802 pencils

I like this... Good direction, good music. Ok for me.

miko1aj's picture
miko1aj
3086 pencils

yep. good copywriting but sorry to say that, it's so untrue and so "typish" that it even annoys you the creators had more fun to do this than you watching. And by the way; really someone "INVENTED" the light? not artificial light?

ambareesha's picture
ambareesha
253 pencils

good one

- @mbi

advertising ninja's picture
advertising ninja
609 pencils

i am jealous. the closure line is super awesome. this is a very good commercial film. and i love the house which looks like babylons tower. i wonder if they use it somewhere else. funny tho how all alcohol commercials claim to give people a sweet kind of togetherness.. no matter what level of narration they do, its all the same..
anyways, super good film.
7 stars well because its not very creative but super well crafted

Glut's picture
Glut
3937 pencils

what´s so cool about this??

abake's picture
abake
1264 pencils

I liked it. Nothing terribly new, but it was very well filmed and put together...

kleenex's picture
kleenex
40216 pencils

I like.

picopalqlea's picture
picopalqlea
999 pencils

does anybody know how to make this fucking player run properly??????!!!!

Phillhb's picture
Phillhb
180 pencils

I am the target Audience for this campaign and i love it! i really like how someone has changed it from doing all these for the good of mankind to doing these things just so they can get together and party, It strikes a chord with me. Especially on a friday!

DwayneTucker's picture
DwayneTucker
54 pencils

Simply amazing - Dwayne Tucker.

"Don't ever believe that you are better than anybody and don't ever believe that anybody is better than you." A quote from my mother.

Wikimarketing.org's picture
Wikimarketing.org
25 pencils

amazing

jjf's picture
jjf
260 pencils

all together. come together, drink together, die together. Nice work!

CriticalVoice's picture
CriticalVoice
165 pencils

Nice, but half-naked women would not have been necessary to sell alcohol.

Hadrons's picture
Hadrons
5985 pencils

only for the young and get together?!....

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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