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Bacardi: Dance

Advertising Agency: Y&R New York, USA
Executive Creative Directors: Scott Vitrone, Ian Reichenthal
Creative Directors: Guillermo Vega, Icaro Doria
Art Director: Adolfo Alcala
Copywriter: Patrick Conlon
Exec Directors of Content Production: Lora Schulson
Content Producer: Lora Schulson
Music Producer: Eric David Johnson
Production Company: Anonymous Content
Director: Armando Bo
Exec Producer / Producer: Jeff Barron
Editing Company: PS 260
Editor: Maury Loeb
VFX/Graphics: The Mill, NY
Music track: Rubin Steiner
Track name – “Faster”
Aired: May 2009

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4 comments

AlexM's picture
AlexM
131 pencils

It's boring. And the lighting is bad. What is the concept?

Guest's picture
Guest

i think its showing that the bacardi has magic to make it's user in mood and he gives up shyness and he do whatever he want to do with perfection. So moral of the clip is - have bacardi and be a eye catchy for others.

Guest's picture
Guest

Not a bad idea - should've been 30 seconds shorter, though.

Emran Hayat's picture
Emran Hayat
832 pencils

boring... 20sec enough

Creativity is a natural extension of our enthusiasm

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