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B92 Fund: One photo a day in the worst year of my life

Case Study video: http://www.youtube.com/watch?v=8FvvJCLgfn8

Confronted by alarming statistics on domestic violence in Serbia we created PSA to shake public out of lethargy and put this issue into focus of society. Idea: Use YouTube’s popular format in which a person takes one photo every day, but with a twist. Result: In less than a week, video hit 3 million views and entered top 5 most popular videos on YouTube. It generated tens of thousands of comments and extensive global media coverage.

Advertising Agency: Saatchi & Saatchi, Belgrade, Serbia
Executive Creative Director: Veljko Golubovic
Creative Director: Zarko Veljkovic
Associate Creative Director: Dragana Petkovic
Managing Director: Sonja Milovic
Account Manager: Zorica Marjanovic
Agency Producer: Ivan Zornic
Designer: Ana Cvetkovic
Planner: Tatjana Milnovic
Published: March 2013

2 comments

certaintly's picture
certaintly
4056 pencils

hated this.

0 insight. they just used an old recourse and thought this would be impactful but it's not.
it's only impactful because they show something grotesque and not because of any actual truth or thought.

kleenex's picture
kleenex
30841 pencils

I can agree with you.

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