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Axe Twist: Robot

Advertising Agency: Ponce, Buenos Aires, Argentina
Agency Producer: Brenda Morrisom Fell
Creatives: Hernan Cerdeiro, Ariel Serkin
Production Company: Furlined / Soft Citizen
Director: The Perlorian Brothers
Producer: David Thorne (EP), Eliza Pelham Randall
Director of Photography: Bryan Newman
Editing Company: Beast Editorial
Editor: Leo Scott
Post Production: The Mill / Los Angeles
Producer: Lee Pavey
Lead Flame Artist: Chris Knight
Assistant Artist: Andy Bate
Lead CG Artist: Robert Sethi
CG Artists: Steve Beck, Jong Jin Choi, Christian Andersson, Frederic Durand, Jaime Fernandez Muro

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24 comments

thedesignaddict's picture
thedesignaddict
5366 pencils

Entertaining. Nicely executed.

Doda's picture
Doda
55 pencils

This ad rox!

monsieurange's picture
monsieurange
520 pencils

Como siempre Axe nos sorprende. Además de tener un buen pensamiento esta campaña, la bajaron de manera singular, con uso de recursos, que si bien pueden parecer raros (hasta a veces pienso que habría sido más fácil llegar a otra cosa, jeje) son bastante efectivos y siempre están cargados con un toque de humor al cual Axe ya nos tiene acostumbrados. Bien hecho Ponce.

maranca82's picture
maranca82
423 pencils

Simply awesome.

cruzialx's picture
cruzialx
194 pencils

woah Great!

kalpesh78's picture
kalpesh78
2580 pencils

nice one .... though i dunno what the mechanized hands were for. Even if he'd have changed every time she looked at him would've worked. maybe they could've squeezed in another sequence.

ideas....30 minutes nahi toh free.

Mandark's picture
Mandark
407 pencils

the sound track ruined it for me. plus there is a smaaal glimpse in logic. so if the wears axe right from the start, and in the start he looks...completly self conscious and odd, does that mean that I have to use axe, then stay inside until i get to the final transformation? i mean the first idea is nice, it transforms, but it shouldn't make u better, maybe just different...

"U think it's perfect?! Press delete and start again!"

Brain-Art's picture
Brain-Art
1101 pencils

Great. Awesome copy. Congrats

Chori Arg's picture
Chori Arg
173 pencils

why are you saying this is great?? this is a very first idea.
the brief was axe/lynx, a fragance that changes during the day. so, the guy changes during the day
sucks.

kagzmainah's picture
kagzmainah
631 pencils

nice

whengee's picture
whengee
39 pencils

lovely :D

michdec's picture
michdec
440 pencils

love it!

michelangelo's picture
michelangelo
660 pencils

everything is really good about this...

Hiperion's picture
Hiperion
3138 pencils

Pues a mi ya me empieza a cansar un poquito el tono de Axe con ese regusto ligeramente sexista que no hace mas que repetirse una vez tras otra. Que esto es un spot buenisimo es indudable pero creo que Axe podría empezar a pensar en cambiar un poquito la dirección de sus campañas.

zoundtank's picture
zoundtank
14 pencils

Beautiful, as always..

RajToo's picture
RajToo
134 pencils

Who is the song by? Beautiful!

RajToo's picture
RajToo
134 pencils

Who is the song by? Beautiful!

circlel's picture
circlel
65 pencils

I'd like to watch twice!! very good facial expressions of both!!

sold's picture
sold
3219 pencils

its good.
did u people notice that when product brings a new way to "solve the customer's 'problem'" brings a fresh way to sell it also? (chocolate film, this one here...)
that is why i like axe product, company, agencies and ads.

Draper's picture
Draper
183 pencils

funny

Guest's picture
Guest

i want the OST? plsss....

Guest's picture
Guest

PLEASE RELEASE THIS SONG! IT ROCKS! and you could make way more money on it :)!!!!

cpaige88's picture
cpaige88
170 pencils

Ahh I love this ad :) Glad it won an award! Very clever =)

Guest's picture
Guest

this song is really this but they changed the lyrics to fit the comercial , so dunno how anyone would get a full version of it sadly, love the song

original song by: Barry Louis Polisar's http://www.youtube.com/watch?v=20PQBtyfNZY&feature=channel

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