February 2010

Film advertisment created by Ponce, Argentina for Axe, within the category: Health.

Advertising Agency: Ponce, Buenos Aires, Argentina
Agency Producer: Brenda Morrisom Fell
Creatives: Hernan Cerdeiro, Ariel Serkin
Production Company: Furlined / Soft Citizen
Director: The Perlorian Brothers
Producer: David Thorne (EP), Eliza Pelham Randall
Director of Photography: Bryan Newman
Editing Company: Beast Editorial
Editor: Leo Scott
Post Production: The Mill / Los Angeles
Producer: Lee Pavey
Lead Flame Artist: Chris Knight
Assistant Artist: Andy Bate
Lead CG Artist: Robert Sethi
CG Artists: Steve Beck, Jong Jin Choi, Christian Andersson, Frederic Durand, Jaime Fernandez Muro

Comments (24)

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Highest Rated

Guest's picture

PLEASE RELEASE THIS SONG! IT ROCKS! and you could make way more money on it :)!!!!

thedesignaddict's picture
Activity Score 5403

Entertaining. Nicely executed.

Doda's picture
Activity Score 55

This ad rox!

monsieurange's picture
Activity Score 520

Como siempre Axe nos sorprende. Además de tener un buen pensamiento esta campaña, la bajaron de manera singular, con uso de recursos, que si bien pueden parecer raros (hasta a veces pienso que habría sido más fácil llegar a otra cosa, jeje) son bastante efectivos y siempre están cargados con un toque de humor al cual Axe ya nos tiene acostumbrados. Bien hecho Ponce.

maranca82's picture
Activity Score 422

Simply awesome.

cruzialx's picture
Activity Score 194

woah Great!

kalpesh78's picture
Activity Score 2578

nice one .... though i dunno what the mechanized hands were for. Even if he'd have changed every time she looked at him would've worked. maybe they could've squeezed in another sequence.

ideas....30 minutes nahi toh free.

Mandark's picture
Activity Score 407

the sound track ruined it for me. plus there is a smaaal glimpse in logic. so if the wears axe right from the start, and in the start he looks...completly self conscious and odd, does that mean that I have to use axe, then stay inside until i get to the final transformation? i mean the first idea is nice, it transforms, but it shouldn't make u better, maybe just different...

"U think it's perfect?! Press delete and start again!"

Brain-Art's picture
Activity Score 1101

Great. Awesome copy. Congrats

Chori Arg's picture
Chori Arg
Activity Score 173

why are you saying this is great?? this is a very first idea.
the brief was axe/lynx, a fragance that changes during the day. so, the guy changes during the day

kagzmainah's picture
Activity Score 631


whengee's picture
Activity Score 37

lovely :D

michdec's picture
Activity Score 440

love it!

michelangelo's picture
Activity Score 660

everything is really good about this...

Hiperion's picture
Activity Score 3138

Pues a mi ya me empieza a cansar un poquito el tono de Axe con ese regusto ligeramente sexista que no hace mas que repetirse una vez tras otra. Que esto es un spot buenisimo es indudable pero creo que Axe podría empezar a pensar en cambiar un poquito la dirección de sus campañas.

zoundtank's picture
Activity Score 14

Beautiful, as always..

RajToo's picture
Activity Score 134

Who is the song by? Beautiful!

RajToo's picture
Activity Score 134

Who is the song by? Beautiful!

circlel's picture
Activity Score 65

I'd like to watch twice!! very good facial expressions of both!!

sold's picture
Activity Score 3305

its good.
did u people notice that when product brings a new way to "solve the customer's 'problem'" brings a fresh way to sell it also? (chocolate film, this one here...)
that is why i like axe product, company, agencies and ads.

Draper's picture
Activity Score 183


Guest's picture

i want the OST? plsss....

Guest's picture

PLEASE RELEASE THIS SONG! IT ROCKS! and you could make way more money on it :)!!!!

cpaige88's picture
Activity Score 170

Ahh I love this ad :) Glad it won an award! Very clever =)

Guest's picture

this song is really this but they changed the lyrics to fit the comercial , so dunno how anyone would get a full version of it sadly, love the song

original song by: Barry Louis Polisar's