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Axe: Rise-up girls

Get ready!

Advertising Agency: Buzzman, Paris, France
Creative Director: Georges Mohammed Cherif
Art Director: Sebastien Partika
Conception: Edouard Olhagaray
Direction: AB/CD/CD
Production: Frenzy
Music: Jukebox Collectiive / Icon Parade

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16 comments

Guest's picture
Guest

Myeah... Axe used to be good. And then Old Spice came along and smashed it into obscurity.

alexander_bickov's picture
alexander_bickov
3279 pencils

Great

Cube's picture
Cube
458 pencils

Very nice camerawork.

Guest's picture
Guest

clever

TKoD's picture
TKoD
103 pencils

it works !

paumarques's picture
paumarques
1314 pencils

m'agrada el concepte. estigues alerta!

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

cef's picture
cef
547 pencils

Nice idea, nice camera work. Poor guy.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Great, but I don't like the ending. Don't like the copy and the rewinding.

Also, I don't think a girl with zebrabodypaint is a hot girl.

Dzsoi's picture
Dzsoi
5881 pencils

Great demonstration, I need to wake up too, missed those girls. A hot chick is hot even if she is bodypainted with sh*t.

Guest's picture
Guest

Feels like I just walked through IKEA.

Guest's picture
Guest

it's a lot better than the one they show here in germany.

Guest's picture
Guest

definitely nice job...

Guest's picture
Guest

AY LAB IT

Guest's picture
Guest

i don't like this at all... they think putting some funky indie band and some cool camera work makes an advert... it's a bit silly... so if I use the new Axe shower gel, I will suddenly see girls that are perfectly camouflaged?

the fact that they are body painted ruins it for me... they should have made them not obvious to spot but not to the point where it's almost impossible...

AlexLebronster's picture
AlexLebronster
5 pencils

No, dude. If you use axe, girls will go so crazy for you, that they'll be willing to crawl inside your house and camouflage themselves just to be close to you. And if you see it again, you can perfectly spot them without being obvious. That's the beauty of it.

velle's picture
velle
1550 pencils

this was fun. ha.

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