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Axe / Lynx: Supplies

Advertising Agency: BBH, UK
Creatives: Wesley Hawes, Gary McCreadie, Dan Bailey, Brad Woolfe
Creative Director: David Kolbusz
Producer: Ryan Chong
Team Manager: Keral Petal
Team Director: Jen Omran
Strategy Director: Tim Jones
Production Company: Biscuit Filmworks
Director: Tim Godsall
Executive Producer: Orlando Wood
Producer: Rick Jarjoura
DoP: Terrence Maritz
Post Production: The Mill
Editor / Editing House: White House
Sound: Factory Studios
Music Composition: Nylon Studios

11 comments

dandan92's picture
dandan92
2 pencils

why they have 50 years old people there? As long as I remember Lynx target are teenagers...
1st Lynx for girls, and now this... someone help them to focus again

andylefty's picture
andylefty
4539 pencils

It doesn't seem on par with their previous ad but perhaps this is the introduction to other ads/media.

Spanky's picture
Spanky
4901 pencils

Style over substance. Complete lack of an idea.

kleenex's picture
kleenex
32230 pencils

oh come on...... This was a complete waste of money....

stevel's picture
stevel
423 pencils

what the fuck did i just watch

almasnazeer's picture
almasnazeer
157 pencils

Yeah what are old men doing in the first 20 sec of the ad. Sad.

totoelloco's picture
totoelloco
71 pencils

Another island? It moves nothing...

They gave a lot of money to make a very clean video that looks like a reggaeton music video.

incoming's picture
incoming
107 pencils

The concept was not bad, but its not axe. It is just not something I will expect from axe. Too long, not satisfying.

Temple's picture
Temple
10346 pencils

Not bad.

Nike Diesel's picture
Nike Diesel
13389 pencils

Actually very intriguing.

krautland's picture
krautland
3220 pencils

this is interesting.

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