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Axe, Lynx: Beach

Advertising Agency: BBH, London, UK
Executive Creative Director: Nick Gill
Creative Director: Dominic Goldman
Creatives: Andy Clough, Richard McGrann
Director: Johan Renck
Producer: Ruben Mercadal

14 comments

kleenex's picture
kleenex
29303 pencils

He got shot down at the end...

Triskac's picture
Triskac
49 pencils

This sort of ad never really worked for me...

Reality Check's picture
Reality Check
1801 pencils

There's a complacency about this commercial.

AdBuzzer's picture
AdBuzzer
1168 pencils

yet another Axe ad, nothing new, nothing too shocking or surprising, just playing the same trick over and over again...

ACreativeSpirit's picture
ACreativeSpirit
176 pencils

Mehhh

Always try to be unique even when forced to conform.

Temple's picture
Temple
10235 pencils

Why do they all seem to be copies of the spray more get more one? Wake up Unilever, ask for smt else.

dbor's picture
dbor
1455 pencils

This video shows that the Axe is not working in the most important points.

miko1aj's picture
miko1aj
3098 pencils

i can't believe it's BBH. I am ashamed.

gadgets's picture
gadgets
1063 pencils

indeed... Axe fail in this commercial...

Glut's picture
Glut
3947 pencils

next please. Nothing new for me

Nike Diesel's picture
Nike Diesel
13389 pencils

Done. I'm trying hard to find a link...

Libertyed's picture
Libertyed
32 pencils

Liked the sound track...

hatetolove's picture
hatetolove
8 pencils

ya no más con esto, una idea nueva por favor!

AD-rian's picture
AD-rian
261 pencils

Ouch. It seems this is one of those product categories where they thought: "Just put some hot girls in and you're golden." What's the insight here?

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