Axe, Lynx: Beach
Advertising Agency: BBH, London, UK
Executive Creative Director: Nick Gill
Creative Director: Dominic Goldman
Creatives: Andy Clough, Richard McGrann
Director: Johan Renck
Producer: Ruben Mercadal
Advertising Agency: BBH, London, UK
Executive Creative Director: Nick Gill
Creative Director: Dominic Goldman
Creatives: Andy Clough, Richard McGrann
Director: Johan Renck
Producer: Ruben Mercadal
14 comments
He got shot down at the end...
This sort of ad never really worked for me...
There's a complacency about this commercial.
yet another Axe ad, nothing new, nothing too shocking or surprising, just playing the same trick over and over again...
http://adbuzzer.wordpress.com
Mehhh
Always try to be unique even when forced to conform.
Why do they all seem to be copies of the spray more get more one? Wake up Unilever, ask for smt else.
This video shows that the Axe is not working in the most important points.
i can't believe it's BBH. I am ashamed.
http://www.mixcloud.com/miko1aj/
indeed... Axe fail in this commercial...
next please. Nothing new for me
Done. I'm trying hard to find a link...
Liked the sound track...
ya no más con esto, una idea nueva por favor!
Ouch. It seems this is one of those product categories where they thought: "Just put some hot girls in and you're golden." What's the insight here?