Advertisement

Beach

Agency: 
Published/Aired: 
July 2011

Axe Shower Gel - Official "Beach" 60.mov

Description: 

Film advertisment created by BBH, United Kingdom for Axe, within the category: Health.

Advertising Agency: BBH, London, UK
Executive Creative Director: Nick Gill
Creative Director: Dominic Goldman
Creatives: Andy Clough, Richard McGrann
Director: Johan Renck
Producer: Ruben Mercadal

Comments (14)

Log in or register to post comments

Highest Rated

ffffffwhat's picture
ffffffwhat
Activity Score 261

Ouch. It seems this is one of those product categories where they thought: "Just put some hot girls in and you're golden." What's the insight here?

kleenex's picture
kleenex
Activity Score 47675

He got shot down at the end...

Triskac's picture
Triskac
Activity Score 49

This sort of ad never really worked for me...

Reality Check's picture
Reality Check
Activity Score 2539

There's a complacency about this commercial.

AdBuzzer's picture
AdBuzzer
Activity Score 1174

yet another Axe ad, nothing new, nothing too shocking or surprising, just playing the same trick over and over again...

ACreativeSpirit's picture
ACreativeSpirit
Activity Score 176

Mehhh

Always try to be unique even when forced to conform.

Temple's picture
Temple
Activity Score 11337

Why do they all seem to be copies of the spray more get more one? Wake up Unilever, ask for smt else.

dbor's picture
dbor
Activity Score 1455

This video shows that the Axe is not working in the most important points.

miko1aj's picture
miko1aj
Activity Score 3086

i can't believe it's BBH. I am ashamed.

gadgets's picture
gadgets
Activity Score 1063

indeed... Axe fail in this commercial...

Glut's picture
Glut
Activity Score 3935

next please. Nothing new for me

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Done. I'm trying hard to find a link...

Libertyed's picture
Libertyed
Activity Score 30

Liked the sound track...

hatetolove's picture
hatetolove
Activity Score 8

ya no más con esto, una idea nueva por favor!

ffffffwhat's picture
ffffffwhat
Activity Score 261

Ouch. It seems this is one of those product categories where they thought: "Just put some hot girls in and you're golden." What's the insight here?

Advertisement